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Lubna Umar Email & Phone Number
Marketing Manager - SEO and AI Content
at
RBC
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Manager - SEO and AI Content
Location
Toronto, Ontario, Canada
Company size
Who is Lubna Umar? Overview
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Quick answer
Lubna Umar is listed as Marketing Manager - SEO and AI Content at RBC, a company with 97166 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Lubna Umar.
Lubna Umar previously worked as SEO Strategist at Wise Publishing, Inc. and SEO Content Manager at Ratesdotca Group Ltd.. Lubna Umar holds Master Of Arts - Ma, English Literature And Film Studies, Gpa 4.0 from Wilfrid Laurier University.
Company email context
Email format at RBC
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RBC
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Profile bio
About Lubna Umar
With over 7 years of experience in SEO strategy and writing, I firmly advocate for user-focused content. My expertise lies in enhancing site performance through tools like A/B testing, UX updates and SEO optimization.I’ve applied these skills to Canadian brands such as RATESDOTCA, Lowestrates, Voices.com and Money.ca. My experience includes building SEO-driven content projects and managing a team of talented in-house writers and freelancers to achieve organic targets and maintain overall site performance.As a writer myself, I’ve had the opportunity to publish a wide variety of content, including a film studies research paper, fiction, personal finance guides, insurance reports and much more.“Wisdom begins in wonder”- Socrates
Current workplace
Lubna Umar's current company
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Rbc
10 roles · 11 years
Lubna Umar work experience
A career timeline built from the work history available for this profile.
Seo Strategist
CurrentLeading content ideas through keyword research and website usability patterns with a focus on credit cards, mortgages and investingWriting and optimizing content to improve SERP rankingsHelping organize a team of writers to achieve search KPIsBeing a leader in using AI to improve our writing processMonitoring and reporting on search rankings benchmarked.
Mar 2024 - Present
Seo Content Manager
Performing keyword research to identify opportunities for new pages and additions to existing pages.Populating and maintaining the SEO-Content Backlog, communicating what needs to be written and the order of production.Contributing to the strategic direction of content by identifying which opportunities to pursue, and how best to pursue them.Working with.
Feb 2022 - Feb 2024
Web Content Specialist
Leading CRO testing and design optimization by collaborating with developers and designers.Designing pages with snippets through Wagtail.Writing clear and concise landing page copy that is reader-friendly and engaging, using SEO principles to ensure organic page rankings.Supporting product launches, campaigns and digital advertising with copywriting and.
Mar 2020 - Feb 2022
Content Specialist
Researching various topics and creating written content for various projects.Ensuring written content follows best web practices.Editing digital content.Marketing content across various digital platforms such as Instagram, Facebook etc.
Jan 2019 - Mar 2020
Business Owner
Handling inventory and online orders regularly.Communicating with stakeholders through emails.Digital marketing on various social media channels including SEO and design.
Jan 2018 - Mar 2020
Content Specialist
Creating content and assets for various Voices.com digital properties and channels including the web, blog, email, social media.Researching and writing like a journalist, with the SEO-focused approach of a digital marketer.Being an advocate for continuously improved content: Reviewing published content, providing recommendations for enhanced.
Jul 2019 - Oct 2019
Graduate Teaching Assistant
Holding meetings with undergraduates to help them develop their critical thinking and writing skills.Leading formal lectures with literary theory and cultural texts.Marking various papers, discussion posts etc., throughout the term.
Sep 2017 - Jan 2018
Blogger
Self-Employed
Wrote weekly lifestyle content, including sponsored posts.Communicated with brands to take on sponsorships.Designed and maintained blog template on Blogger.
Jan 2012 - Dec 2017
Volunteer
Attending students and satisfying their requirements, maintaining the overall vision of the Sharing Shop.Maintaining the inventory and excel records, for smooth functioning of the Sharing Shop.Reporting to Volunteer Co-ordinator regularly.
2015 - 2016
~1 yr
Team & coworkers
Colleagues at RBC
Other employees you can reach at rbc.com. View company contacts for 97166 employees →
BM
Bruce Macdonald
Colleague at RbcGreater Toronto Area, Canada, Canada
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KT
Ken Taylor
Colleague at RbcLawrenceville, Georgia, United States, United States
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BL
Beth Lashbrook
Colleague at RbcMississauga, Ontario, Canada, Canada
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SP
Sarah Park
Colleague at RbcBedford, Nova Scotia, Canada, Canada
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GC
Gary Cross
Colleague at RbcCanada, Canada
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ET
Elizabeth Tay
Colleague at RbcSingapore, Singapore
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MM
Michelle Mullin
Colleague at RbcAlberta, Canada, Canada
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EN
Emily Navarrete
Colleague at RbcCanada, Canada
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LL
L. Luna Li
Colleague at RbcHalifax, Nova Scotia, Canada, Canada
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KS
Kevin Steenburg
Colleague at RbcToronto, Ontario, Canada, Canada
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Bruce Macdonald
Colleague at RbcGreater Toronto Area, Canada, Canada
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KT
Ken Taylor
Colleague at RbcLawrenceville, Georgia, United States, United States
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BL
Beth Lashbrook
Colleague at RbcMississauga, Ontario, Canada, Canada
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SP
Sarah Park
Colleague at RbcBedford, Nova Scotia, Canada, Canada
View →
GC
Gary Cross
Colleague at RbcCanada, Canada
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ET
Elizabeth Tay
Colleague at RbcSingapore, Singapore
View →
MM
Michelle Mullin
Colleague at RbcAlberta, Canada, Canada
View →
EN
Emily Navarrete
Colleague at RbcCanada, Canada
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LL
L. Luna Li
Colleague at RbcHalifax, Nova Scotia, Canada, Canada
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KS
Kevin Steenburg
Colleague at RbcToronto, Ontario, Canada, Canada
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2 education records
Lubna Umar education
Master Of Arts - Ma, English Literature And Film Studies, Gpa 4.0
Post Graduate Certificate, Human Resources Management And Services, President'S Honour Roll Gpa 4.09
FAQ
Frequently asked questions about Lubna Umar
Quick answers generated from the profile data available on this page.
What company does Lubna Umar work for?
Lubna Umar works for RBC.
What is Lubna Umar's role at RBC?
Lubna Umar is listed as Marketing Manager - SEO and AI Content at RBC.
Where is Lubna Umar based?
Lubna Umar is based in Toronto, Ontario, Canada while working with RBC.
What companies has Lubna Umar worked for?
Lubna Umar has worked for Rbc, Wise Publishing, Inc., Ratesdotca Group Ltd., Sphinx Marketing Corp, and Etsy.
Who are Lubna Umar's colleagues at RBC?
Lubna Umar's colleagues at RBC include Bruce Macdonald, Ken Taylor, Beth Lashbrook, Sarah Park, and Gary Cross.
How can I contact Lubna Umar?
You can use AeroLeads to view verified contact signals for Lubna Umar at RBC, including work email, phone, and LinkedIn data when available.
What schools did Lubna Umar attend?
Lubna Umar holds Master Of Arts - Ma, English Literature And Film Studies, Gpa 4.0 from Wilfrid Laurier University.
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