Lubna Umar Email & Phone Number

Toronto, On, Ca

Leading content ideas through keyword research and website usability patterns with a focus on credit cards, mortgages and investingWriting and optimizing content to improve SERP rankingsHelping organize a team of writers to achieve search KPIsBeing a leader in using AI to improve our writing processMonitoring and reporting on search rankings benchmarked against competitors and champion progress toward our SERP goalsCreating and implementing ongoing link-building campaigns and backlink auditsLeading the optimization of content for EEATConducting UX and A/B testing to optimize our user experienceCollaborating with developers and other team members to implement necessary features and content changesAssisting the Director of SEO in driving efficiency and scale across KPIs

Performing keyword research to identify opportunities for new pages and additions to existing pages.Populating and maintaining the SEO-Content Backlog, communicating what needs to be written and the order of production.Contributing to the strategic direction of content by identifying which opportunities to pursue, and how best to pursue them.Working with the SEO Director to prioritize content projects based on alignment with company plan.Conducting an analysis of all new content, judging SEO metrics like keyword usage, H tags and internal links.Being the primary SEO representative in Content meetings to ensure SEO priorities are being addressed efficiently and properly.Communicating with writers to ensure holistic SEO guidance from topic discovery to publication.Providing SEO sign off for all newly written content.Proposing ideas for major content projects that will garner organic traffic and citations from reputable websites.Understanding the user intent associated with different products and pages; provide recommendations to optimize UX.Working with writers to utilize proprietary data on webpages.

Toronto, Ontario, Canada

Leading CRO testing and design optimization by collaborating with developers and designers.Designing pages with snippets through Wagtail.Writing clear and concise landing page copy that is reader-friendly and engaging, using SEO principles to ensure organic page rankings.Supporting product launches, campaigns and digital advertising with copywriting and content creation on an ongoing basis.Researching and brainstorming content ideas and participating in team meetings that support the overall marketing objectives.Working with copywriting freelancers to supplement content efforts on an as-needed basis.Publishing website content updates with our content management system on a timely and accurate basis.Conducting ongoing SEO audits of existing on-page content and performing copy edits and optimization based on audit discoveries.

London, Ontario

Researching various topics and creating written content for various projects.Ensuring written content follows best web practices.Editing digital content.Marketing content across various digital platforms such as Instagram, Facebook etc.

London, Ontario

Handling inventory and online orders regularly.Communicating with stakeholders through emails.Digital marketing on various social media channels including SEO and design.

London, Ontario, Canada

Creating content and assets for various Voices.com digital properties and channels including the web, blog, email, social media.Researching and writing like a journalist, with the SEO-focused approach of a digital marketer.Being an advocate for continuously improved content: Reviewing published content, providing recommendations for enhanced performance.Conducting interviews with subject matter experts (internal and external) to generate content that offers information and/or perspective that is unique or scarce on the internet.

Waterloo, On

Holding meetings with undergraduates to help them develop their critical thinking and writing skills.Leading formal lectures with literary theory and cultural texts.Marking various papers, discussion posts etc., throughout the term.

Wrote weekly lifestyle content, including sponsored posts.Communicated with brands to take on sponsorships.Designed and maintained blog template on Blogger.

London, Canada Area

Attending students and satisfying their requirements, maintaining the overall vision of the Sharing Shop.Maintaining the inventory and excel records, for smooth functioning of the Sharing Shop.Reporting to Volunteer Co-ordinator regularly.

Master Of Arts - Ma, English Literature And Film Studies, Gpa 4.0

Post Graduate Certificate, Human Resources Management And Services, President'S Honour Roll Gpa 4.09