Ľubomír Bercel Email & Phone Number

As a Global Creative Strategist at ESET, I drive and participate in significant initiatives with a global impact on the brand, including a brand refresh to reflect the brand’s increased focus on the B2B segment and activation of sponsorships of the football club Borussia Dortmund and ESET’s partnership with the STARMUS Festival. Operating in both B2C and B2B segments in the highly challenging SaaS cybersecurity category, I'm getting a unique insight into the market, customer behavior, and internal challenges that brands might face. I always aim to unleash the potential of the brand I’m working for, extending the mindset of the stakeholders and making the impossible possible. Like getting the world’s top-most thinkers to advertise for a relatively unknown Slovak cybersecurity brand or cooperating with some of the industry’s best-known names, such as Jung von Matt, on successfully activating (and thus saving) an unlikely sponsorship deal.My background in advertising and computer science, combined with my unending passion for the unpredictable and developing world of marketing, is the driving force behind my effort to always get the best out of the circumstances for the brands I’m working for.In my never-ending quest for self-development, I always strive to get deeper and get the best available education, be it completing Mark Ritson’s MiniMBA courses in Marketing and Brand Management, carefully studying fundamental research and books written by both practitioners and academics in the field of marketing or casual commute listening to podcasts by no-nonsense industry voices.