Luc Bouvier

Luc Bouvier Email and Phone Number

Head of SEO @ MoonPay
United Kingdom
Luc Bouvier's Location
Bangkok City, Thailand, Thailand
About Luc Bouvier

As an SEO & Digital Marketing consultant, I specialize in driving Growth and Net Revenue through ambitious strategies. 

With a background advising over 2,500 businesses and top SEO agencies at Google, I've witnessed firsthand the transformative impact of SEO on achieving business goals and generating net revenue, across industries of all sizes.
Recognizing a gap in understanding and execution, I founded LB Digital Consulting to deliver innovative SEO & Digital Marketing solutions tailored to each client's needs.
Currently, I'm leading the organic growth at MoonPay, where I've propelled the company to #1 SEO leader in dominating Google's organic search rankings for major crypto transaction keywords (e.g "buy crypto", "sell crypto"), surpassing industry giants like Coinbase and Binance. Combining my passion for blockchain and SEO, I'm committed to MoonPay's vision of onboarding 1 billion users to crypto by 2030, solidifying our position in the Web3 space. 🚀Luc BouvierSEO & Digital Marketing Strategist SEO Lead at MoonPayFounder of LB Digital Consulting

Luc Bouvier's Current Company Details
MoonPay

Moonpay

View
Head of SEO
United Kingdom
Website:
moonpay.io
Employees:
395
Luc Bouvier Work Experience Details
  • Moonpay
    Head Of Seo
    Moonpay
    United Kingdom
  • Moonpay
    Seo Lead
    Moonpay Oct 2021 - Present
    Remote
    Q1 2024 ACHIEVEMENTS:★ Generated $1.4M Organic Net Revenue (+43% QoQ) ★ #1 best ranked crypto site on avg for targeted “Buy terms” in Google in the US / UK (eg “Buy crypto”, “Buy Ethereum”, "Buy Bitcoin") before Coinbase.com★ #1 best ranked crypto site on avg for targeted “Sell terms” in Google in the US / UK (eg “Sell crypto”, “Sell Bitcoin”, "Sell Ethereum") before Binance.com★ Grew our Learn pages (crypto blog) organic traffic +168% QoQ and became the #2 top-ranked site for our targeted educational content, ahead of Forbes.com2023 ACHIEVEMENTS:★ Acquired 108K organic KYCed users (+238% YoY)
★ Obtained #1-#3 rankings across “buy crypto”, “sell crypto”, “swap crypto” in the US / UK, and 550+ other competitive transactional terms in the US/UK★ 55% of our total organic traffic is now coming from non-brand terms (eg. “Buy bitcoin”) while we started out 2022 with 94% of our traffic coming from Brand Terms (eg. “MoonPay”)Q4 2022 ACHIEVEMENTS:★ Generated $15.7M organic transaction volume (+692% over initial OKR target)★ Acquired 13.9K organic KYCed users (+630% over initial OKR target)★ 4x organic traffic YoY (End of 2022 from Q4 2021)★ +450% organic keywords growth (End of 2022 from Q4 2021)★ Ranked TOP #5 for "Buy BTC", "Buy Ethereum", "Buy crypto with credit card", and 100+ other competitive terms in the US (avg. starting ranking position was #24)My Mission:Leading MoonPay's organic growth efforts, I ensure our continuous prominence in Google Rankings while maximizing net revenue generation in Google's ever-evolving landscape. About MoonPay:MoonPay is a financial technology company that builds payments infrastructure for crypto. Our mission is to make cryptocurrencies accessible to over a billion people by 2030! 🚀
  • Lb Digital Consulting
    Founder | Seo Strategist & Digital Marketing Consultant
    Lb Digital Consulting Jun 2018 - Present
    Hong Kong
    After working as a SEO Consultant with Google in France, I have decided to create LB Digital Consulting in order to bring top-notch, yet affordable, SEO & Digital Marketing Services to the APAC region.★ 360° DIGITAL MARKETING EXPERTISE ★ ◆ Organic Search (SEO)◆ E-commerce & Website Development◆ Social Media Growth: Meta Ads (FB, IG), Linkedin, Twitter◆ Google Ads, Shopping & Display Ads◆ Data Analytics: Google Tag Manager, Google Analytics, Google Data Studio, Google Optimize, AB TestingLB Digital Consulting's mission is to help local & international companies grow their online presence and revenue faster in the APAC region and beyond. Specialized in SEO, web development, social media ads, SEA, data analytics, and other growth hacking techniques, LB Digital Consulting possesses a complete skillset to take your digital marketing strategy to the next level.
  • Google
    Seo Consultant
    Google Jun 2017 - Nov 2021
    France
    ◆ Delivering SEO & digital marketing trainings to 2,500+ business owners during Google tours, business fairs, and one-on-one coaching sessions in 15+ French cities: Marseille, Paris, Amiens, Nancy, Caen and more.◆ Leading SEO and digital marketing workshops in 10+ French Chambers of Commerce and Industry: Lille, Cholet, Le Touquet, Beauvais and more.◆ Pitching in front of 150+ people at digital marketing conferences: SEO, SEA, Analytics, digital strategy, branding & visual identity, storytelling.Main Goal: Helping French entrepreneurs, start-ups and SMBs with the digitalization of their businesses all across France.Additional achievements:★ Chosen as Google brand ambassador: appearance in public media to officially represent Google company during Google events.★ 100% satisfaction rate for all the workshops led in French Chambers of Commerce & Industry (CCI).★ Selected in the team representing Google at Viva Technology 2018 & 2019 (World's rendezvous for startups and leaders to celebrate innovation).More about the role of SEO Consultants at Google France:In 2012 Google France launched the "Google pour les Pros" program in partnership with the French Chambers of Commerce and Industry: an ambitious program that consists in deploying "Google Coaches" all over France in order to help SMEs and business owners with the digitalization of their businesses, for free.
  • Blue Elephant / Blue Spice
    Head Of Seo & Digital Marketing
    Blue Elephant / Blue Spice Apr 2019 - Oct 2021
    Bangkok Metropolitan Area, Thailand
    ◆ Running Social Media Campaigns in 22 countries (Facebook & Instagram Ads): Malaysia, Thailand, India, USA, Canada, France, UK, Ireland, Austria, Germany, Switzerland, Denmark, Belgium, Netherlands, Norway, South Africa, Middle East countries, Hong Kong, Singapore, Israel, Taiwan, and Australia.
◆ Creation of www.blueelephant.com - from design to development - Multi-language website in Thai, Chinese, English, and French◆ Crafting & Implementing an international SEO strategy◆ Affiliation strategy◆ Delivering Digital Marketing Training to the marketing teams of Bangkok, Phuket, Paris and other worldwide partners: Austria, Canada, Switzerland, and the USAAbout Blue Elephant: Blue Elephant Restaurants & Cooking Schools set a new standard in Thai culinary excellence by providing authentic Royal Thai Cuisine in a warm and luxurious ambiance. My Mission: I am responsible of the creation & implementation of the 360º digital marketing strategy for Blue Elephant Group. This includes among other things the topics listed above.Main Topics: Website Development | SEO | SEM | Social Media | Digital Marketing Training | Data Analytics
  • Nodeswap
    Head Of Seo & Digital Marketing
    Nodeswap Dec 2018 - Apr 2019
    Singapore
    NodeSwap is a Masternode/PoS Exchange platform facilitating access to a new class of digital assets (masternode pool slot, PoS coins) while supporting blockchain developments.My Mission:I am leading the digital marketing strategy for Nodeswap including among other things SEO optimisation, content writing, UX design, Data Analytics, cross media & affiliation strategy.Register today: luc.nodeswap.io/signup. Using this link for your registration will offer you extra rewards!
  • Palo It
    Web Marketing Analyst | Seo Consultant
    Palo It Mar 2018 - Aug 2018
    Hong Kong
    PALO IT is an international consultancy specialised in Human-Centered Design, Agile Software Development and in the Transformation of forward-thinking companies. It operates in France, Hong Kong, Singapore, Thailand, Australia and Mexico.Main Mission:Responsible for creating the web-marketing action plan for the worldwide management, development and design team.◆ Building global SEO strategy for PALO IT: Full online presence audit, content & architecture strategy, keywords optimisation, technical SEO (tags, rich snippets, sitemap), SEO off-page, landing pages review, implementation of Analytics.◆ Defining global Social Media strategy of PALO IT (Linkedin, Facebook & Twitter): Global social media architecture, editorial line, publication process & tools, 1,3 & 6-month roadmap, KPIs identification, Facebook ads.◆ Elaborating global blogging strategy of PALO IT: Must-have features & best-practices, blogging platform choice, keywords optimisation, architecture, editorial line.Main Goal:Increase PALO IT’s online global brand awareness, customers and talents portfolio.Additional achievements:★ Holding a SEO training sponsored by PALO IT for an audience of 43 professionals made of marketing directors, entrepreneurs and digital agencies. ★ Providing internal training to the marketing and managing directors of PALO IT: SEO optimisation, Social Media Strategy, Analytics implementation, Blogging Best Practices.
  • Digital Local
    Assistant Project Manager (Google Pour Les Pros)
    Digital Local Dec 2016 - Jun 2017
    Paris Area, France
    • Responsible for creating and renewing the digital training content dedicated to SMBs • Co-organising the different Google events across France: 6 Google tours (40,000 attendees), 3 business fairs (15,000 attendees) & others• Collaborating on the launch of 2018 new model of Google pour Les Pros: Partnership with Station F and opening of permanent digital training centres across France Digital Local is Google's exclusive vendor in France dedicated to marketing actions and business development. It is in charge of the management and development of the "Google pour les Pros" program.
  • Scancorp Australia
    Marketing Assistant & Data Analyst
    Scancorp Australia Jun 2016 - Nov 2016
    Région De Brisbane, Australie
    • Identifying domestic and international potential buyers for 6 Australian companies (valued from $3M to $10M) • Undertaking market research and analysis on 6 targeted industry sectors among which: Flooring Industry, Geotechnical Engineering, IT Security Consulting, Software Industry• Realising analytical work for 6 clients: Enhancing the Information Memorandum, pointing out the main benefits for buyers to acquire the company for sale, building a success-story scenario from trend and figures
  • 5Ème Set
    Head Of Business Development
    5Ème Set Sep 2015 - Sep 2016
    Lille, France
    Main Responsible for Partnerships in the organization of the KPMG Tennis Master Tour (the biggest European student tennis tournament) & the Beach Master Tour• Managing a team of 11 people and training 7 future Representatives for Partnerships• Negotiating with companies and sponsors to get money, prizes, free agri-food products, goodies (10% increase of the budget, 5 new sponsors)• Following up with sponsors and partners before, during and after the tournament• Promoting the tournament and the 34 sponsors among 20,000 students Official website : http://www.kpmg-tmt.com
  • Bechtle Ag
    Events Manager And Facility Manager
    Bechtle Ag Jun 2013 - Oct 2013
    Neckarsulm, Allemagne
    • Business Management• Co-organizing company’s meetings and special events• Business appointments & presentations in German

Luc Bouvier Education Details

Frequently Asked Questions about Luc Bouvier

What company does Luc Bouvier work for?

Luc Bouvier works for Moonpay

What is Luc Bouvier's role at the current company?

Luc Bouvier's current role is Head of SEO.

What schools did Luc Bouvier attend?

Luc Bouvier attended Edhec Business School.

Who are Luc Bouvier's colleagues?

Luc Bouvier's colleagues are Andrei Mironov, Lewis Casewell, Ewa Majewska, Aleksandra Klimecka-Sobol, Aliyah Mahomed, Eva D., Taleen S..

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