Luc Gilliéron Email & Phone Number

Lausanne, Canton Of Vaud, Switzerland

Lausanne, Canton Of Vaud, Switzerland

Vevey, Canton Of Vaud, Switzerland

Airs@t (100%) - Airs@t is m1nd-set and IATA's leading benchmark of air passenger satisfaction worldwide for over 25 airlines. The research benchmarks the entire travel experience (from purchase to pre-boarding, and in-flight satisfaction) for over 70 service and product items, by recruiting passengers at boarding gates.- Responsible for revamping the entire data collection, processing and analysis system- Responsible for revamping the entire interviewer performance tracking… Show more Airs@t (100%) - Airs@t is m1nd-set and IATA's leading benchmark of air passenger satisfaction worldwide for over 25 airlines. The research benchmarks the entire travel experience (from purchase to pre-boarding, and in-flight satisfaction) for over 70 service and product items, by recruiting passengers at boarding gates.- Responsible for revamping the entire data collection, processing and analysis system- Responsible for revamping the entire interviewer performance tracking system- Creation of advertising campaigns using digital tools (Facebook Ads, Google Ads, Analytics), as a goal to target air passengers in multiple airports- Ad-hoc market research for multiple Travel Retail / Duty Free actors- Managing interviewers in 17 North American airports- Define targets to achieve and monitor the interviewers' performance- Data collection- Data processing- Data analysis- Reporting Show less

Vevey, Canton Of Vaud, Switzerland

Travel Retail (50%)- Designing and programming research studies for major Travel Retail players- Target representative samples, based on the client's scope- Data collection (quantitative and qualitative)- Data processing- Data analysis- ReportingAirs@t (50%) - Airs@t is m1nd-set and IATA's leading benchmark of air passenger satisfaction worldwide for over 25 airlines. The research benchmarks the entire travel experience (from purchase to pre-boarding, and… Show more Travel Retail (50%)- Designing and programming research studies for major Travel Retail players- Target representative samples, based on the client's scope- Data collection (quantitative and qualitative)- Data processing- Data analysis- ReportingAirs@t (50%) - Airs@t is m1nd-set and IATA's leading benchmark of air passenger satisfaction worldwide for over 25 airlines. The research benchmarks the entire travel experience (from purchase to pre-boarding, and in-flight satisfaction) for over 70 service and product items, by recruiting passengers at boarding gates.- Managing interviewers in airports worldwide- Define targets to achieve and monitor the interviewers' performance- Data collection- Data processing- Data analysis- Reporting Show less

La Tour-De-Peilz, Canton Of Vaud, Switzerland

Understanding the decrease in sales of "branche Cailler" multipacks, in spite of permanent promotions, by conducting a market research on customers.Objectives- Identify the buyers VS the consumers- Define the buyers' profile- Define the purchase motives- Assess the impact of promotionsMethodologyQuantitative study:- Online survey design- Target a representative sample (purchasing habits, demographic profile, etc.)- Data collection- Data… Show more Understanding the decrease in sales of "branche Cailler" multipacks, in spite of permanent promotions, by conducting a market research on customers.Objectives- Identify the buyers VS the consumers- Define the buyers' profile- Define the purchase motives- Assess the impact of promotionsMethodologyQuantitative study:- Online survey design- Target a representative sample (purchasing habits, demographic profile, etc.)- Data collection- Data analysis- ReportingQualitative study:- Interview guide design- Face-to-face interviews- Data collection- Data analysis- Reporting Show less

Master'S Degree, Marketing, Master Of Science (Msc) In Management, Specialisation Marketing

Bachelor'S Degree, Management, Bachelor Of Science (Bsc) In Management

Federal Matura, Economics And Law, Federal Matura