Luc Hoffmann Email and Phone Number
Luc Hoffmann work email
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Marketing and Business Development Director, for more than 25 years.I have contributed to the development of various companies within large French and international groups and also for small and medium-sized companies. I have thus been able to manage teams on growth or transformation projects, in various sectors of activity in trade, industry, crafts and events.Customer oriented, the skills I have developed throughout my career are : - The definition of marketing strategy and digital marketing - Creation of marketing plans, from conception to deployment - Product portfolio management - Business development and growth - Disruptive innovation - Leadership of cross-functional and multi-cultural teams - Budget management and monitoring of indicatorsAgile and curious, I know how to adapt and dive quickly into new challenges. My leadership and my benevolence will facilitate the collaboration with all the teams in place in a matrix and international environment.Autonomous, creative, trilingual, I can manage complex situations.To contact me :luc.hoffmann@outlook.com+33 6 10 25 31 25
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Marketing And Communication ManagerAdmcs Jan 2023 - PresentStrasbourg Et PériphérieI bring my experience for the development in France and internationally of ADMCS, in the field of marketing strategy, digital marketing and communication. Thanks to my experience, my missions are to accelerate and structure the implementation of the marketing department, its tools, the development of its brand image and to be the guardian in terms of communication. -
Marketing And Communication ManagerOmnicell International Jan 2019 - Dec 2022Strasbourg Area, Franceo Definition of the marketing strategy and global multi-channel communicationo Development and implementation of the digital marketing and automation strategy: lead generation and follow-upo Lead generation by marketing automation, transformation into MQL, SAL and SQL follow-upo Construction and implementation of the marketing and sales plan with the French Sales Departmento Collaboration with teams (R&D, technical and production, sales) to develop innovative projectso Definition and management of the brand awareness development strategyo Selection, management and follow-up of external service providers, such as: marketing research agency, press agency -
Digital Marketing And Communication ManagerSermes Jun 2017 - Dec 2018Strasbourgo Participate in the definition of the global marketing plan with the UOP managers and manage the deploymento Redesign of the digital strategy around the sharing of product information and relevant product offer in real timeo Implementation of a PIM solution (product information management)o Redesign of the website (SEO, SEA) and activation of social networks (SMO)o Redefinition of the company's identity with the creation of a global print and digital graphic chartero Management of the content production team of 6 people -
Master Ii Manager Of International BusinessCentre Mim - Cci Campus – Master Ii (Major De Promo) / Oct 2016 - Jun 2017Strasbourgo Market analysis in France and neighbouring countries, determination of targets (market/product pairing)o Elaboration, update and management of the On & Off Line media plan (France, Germany, Switzerland, Austria, Benelux)o E-Commerce: Implementation of the web strategy and social networkso Consolidation of the planning and organization of trade shows (9 in France and 13 abroad)o Measurement and analysis of the commercial impact of operations and corrective actions if necessaryo Negotiation and purchasing with suppliers and external partieso Team management and budget management
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Marketing And Business Development ManagerAfs Sep 2012 - Sep 2016Mulhouseo Development of a partnership with the creation of a network of resellerso Redefinition of the commercial offer with differentiation by premium and entry-level marketso Redesign of sales tools including a new catalogo Participation in the CODIR and management of a team of 10 peopleo Implementation of an alignment between sales force and productiono Optimization of purchasing and production with a 26% improvement in gross margin
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Marketing & Communication Manager For The Eastern RegionPoint.P - Saint-Gobain Group Oct 2006 - May 2012Eastern Regiono Development and implementation of a differentiated operational marketing strategy for 65 agencieso Building the annual media plan and producing sales materialo Conception of an innovative promotional operation which generated an additional turnover of 6,6 M€o Organization of NOVIBAT trade shows - 250 partners and more than 5 000 customers - budget 700 K€o Management of the adherence to the Group's graphic charter and itso Management of a team of 12 people including 7 market managerso Construction and management of a B to B and B to C budget of 3.5 M€/year -
Marketing And Communication ManagerKernst Aug 2004 - Oct 2006Fegersheimo Definition and execution of a new product marketing strategy by business segment. o Implementation of information system foundations including ERP and CRMo Creation of dashboards and key indicators for the companyo Management of the sales and marketing team of 6 peopleo Negotiation and follow-up of business with key accountso Design of communication materials -
Marketing ManagerAjm Organisation Jul 1991 - May 2004Brumath / La Walcko Market and customer needs analysiso Development of new productso Customer development for events and seminars for L'Oréal, La Poste and Auchano Definition and implementation of communication strategieso Management of a team of 45 people including logistics and technical
Luc Hoffmann Skills
Luc Hoffmann Education Details
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Certification Stratégie Marketing Digitale -
Visiplus AcademyParticipant Formation -
Mim Center, Cci Campus - Strasbourg -Degree Obtained - Sept 17 - Top Of The Class (Major De Promotion)
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Centre Mim - Cci StrasbourgDiplôme Obtenu - Sept 06
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Ecole Epc FaxCommerce - Marketing - Communication
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Lycée Leclerc - SaverneBac G3
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Lycée Pierre Brousse - StrasbourgBep - Cap
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Atlantic Language DublinNiveau B2 Upper
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Confluence AlsaceNiveau C1 (846 Points)
Frequently Asked Questions about Luc Hoffmann
What company does Luc Hoffmann work for?
Luc Hoffmann works for Admcs
What is Luc Hoffmann's role at the current company?
Luc Hoffmann's current role is Marketing Manager | Marketing Director | Double competence Marketing & Business | Trilingual (English - German).
What is Luc Hoffmann's email address?
Luc Hoffmann's email address is lu****@****adoo.fr
What schools did Luc Hoffmann attend?
Luc Hoffmann attended Visiplus Academy, Visiplus Academy, Mim Center, Cci Campus - Strasbourg -, Centre Mim - Cci Strasbourg, Ecole Epc Fax, Lycée Leclerc - Saverne, Lycée Pierre Brousse - Strasbourg, Atlantic Language Dublin, Confluence Alsace.
What are some of Luc Hoffmann's interests?
Luc Hoffmann has interest in 6 Mois À L'étranger, Disaster And Humanitarian Relief, Cuisine, Bricolage, Voyages.
What skills is Luc Hoffmann known for?
Luc Hoffmann has skills like Communication Marketing, Management, Marketing, Marketing Communications, New Business Development, Btob, Project Planning, Trade Shows, Negotiation, Project Management, Account Management, Social Media Marketing.
Who are Luc Hoffmann's colleagues?
Luc Hoffmann's colleagues are Michel Hepp, Andrew Shelepnytsky, Nicolas Sarrut, Bertrand Hoh, Rémy Mougel, Andre Scopel, Léa A..
Not the Luc Hoffmann you were looking for?
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Jean-Luc HOFFMANN
Fondateur & Président De Nrjia Partner Solutions,Consultant Expérimenté Dans L'Optimisation Des Services Techniques Dont La Maintenance, La Conformité Réglementaire Et La Gestion De Projets IndustrielsFéternes1eurokera.com -
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Jean Luc Hoffmann
Président De La Chambre De Métiers D'Alsace Et Gérant D’Une Boucherie Charcuterie ArtisanaleParis
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