Responsible for planning and directing all activities within the business unit, approving strategies as well as objectives and also responsible for attaining/exceeding the revenue targets, financial and operating results for Quebec for all passenger vehicle solutions/products. Coach and elevate leaders performance, ensure alignment and successful launch of corporate and regional initiatives. Oversee the regional operation to ensure the various department provide the appropriate sales and customer support in a timely manner. Provide key decision making support with analytical, process skills and understanding of business requirements; develop a performance measurement framework and facilitate feedback system to team members on issues such as customer service and communication, in order to enhance the quality of support delivered. Prime liaison for Quebec with executive team contributing and developing national and regional strategies.

Responsible for strategic direction and growth of Quebec and Atlantic Sales team: 40 Sales professionals, 4 regional Sales managers, 3 Online Sales consultants and 10 Operations and Supports specialists.Trader Corporate Values multiple award's winner2015: Leadership award, 2014: Driven to Perform award, 2013: Team Work award, 2012: Leadership award

Responsible of Inside Sales and Neighborhood directories sales channel in the province of Quebec and Outside Sales team in the Eastern and Northern Ontario and Western Quebec.