Luca Battiston Email & Phone Number

Fleurier

Responsible for product development through all stages of the product lifecycleMaintaining goals (price, quality, delivery time)Coordination and collaboration with technical department, construction 3D and prototypingContacts with watch workshops and QC department for prototypes assembly and follow up of the production Determine the orientation of the product strategy and lead the collaboration between the brand team, the licensor, the team design and the suppliersSales analysis, follow up, competition analysisCreation of the training document, training to sales teamsProduct presentation at Basel Fair, to journalists, to sales teams

Competition analysis (prices, products, positioning, trends)Analysis of markets requests during international meetingsCreation of the new products, doing follow up of the development from prototype until production (for the 3 lines of watches Calvin Klein Jeans, ck Calvin Klein, Calvin Klein Collection)Coordination and collaboration with technical department, construction 3D and prototyping, after salesPrice offers, choice of the suppliers, cost calculation according to price goals to achieveElaboration of technical sheetsProduct presentation at Basel Fair, to journalists, to sales teamsCollaboration with the marketing department: aesthetical control, validation of the technical messages, transmission of information

Development follow up with designers for watches, pens and beltsFollow up of the prototypes production with designersPrice offers, choice of the suppliers Quality control of the first seriesParticipation to the references creation (technical description)Elaboration of thecnical sheetsCollaboration with the marketing department: aesthetical control, validation of the technical messages, transmission of information

Product DevelopmentParticipation to the brief creation, follow up of the projects with designersDevelopment follow up with suppliersCompetition analysis (price, products, positioning, trends)References creation, update product databasePre and post calculation : study and follow up of the costs, margins controlRealisation of the documents for internal use (leaflets, sales pitches)Organisation and follow up of international meetings, product presentations, Basel FairCollaboration with marketing department for the realisation of the communication toolsManagement of the product requests from the international marketsFollow up of special projects, according to the requests of the marketsRetail MarketingReferences creation for all the marketing tools (PLV, Packaging, RP, Pub)Organisation of internal sales and annual inventory of the marketing tools stockReception and consolidation of the marketing tools ordrers from the marketsCoordination with suppliers (photo-litho, print, photographe, PLV) for the production of marketing toolsDistribution, and follow up of the marketing material to the marketsBriefing to suppliers (printers,photographes,PLV,merchandising)Participation to the Basel Fair (organisation, meetings)

Education record

Suite Adobe

Suite Adobe PAO Photoshop/InDesign/Illustrator 170 hours with certification

Technicien En Marketing