With over 20 years of experience in management and commercial roles, I am a seasoned and strategic leader who drives growth and innovation for Acqua Sant'Anna, the leading Italian bottled water company. As the Commercial Director, I oversee the sales, marketing, and distribution of the company's products across various channels and regions, managing a large and diverse team of professionals and partners.My core competencies include business planning, category and innovation marketing, pricing strategy, sales management, and P&L responsibility. I have a strong track record of delivering results, increasing market share, launching new products, and improving customer satisfaction and loyalty. I am also passionate about developing and nurturing relationships with key accounts, stakeholders, and industry peers, leveraging my excellent interpersonal and networking skills. My goal is to create value for Acqua Sant'Anna and its customers, while aligning with the company's vision, mission, and values.