As the Head of Customer Experience at Würth Deutschland, I lead a team of specialists in the field of customer intelligence and omnichannel sales. I am responsible for building the new customer data, CX processes, and sales applications infrastructure in cloud environments to enable omnichannel sales. I also develop data-driven solutions to support our sales force with AI-generated logics for predicting customer behavior and next best activities.I have a Bachelor of Arts in Sales Management from Baden-Wuerttemberg Cooperative State University (DHBW), where I learned the fundamentals of sales strategy, operations, and analytics. I have also completed a Growth Strategy Deep Dive certification from Growth Akademie in 2021, where I gained insights into growth hacking, experimentation, and optimization techniques. My core competencies include customer relationship management (CRM), customer experience management, and multi-channel commerce. I am passionate about creating seamless and personalized customer journeys across all touchpoints and channels. My current goals are to visit every capital in Europe, read 12 books per year, and learn Python.