Luca Magni Email and Phone Number

- Responsible for Sports Marketing as driver of the Red Bull strategy- Responsible for Sports Marketing to impact the market, the business and the energy drink category - Responsible for Sports Marketing pillars: Events, Athletes, Gaming / E-Sports and Motorsports- People management

- Responsible for selecting a national relevant top quality athlete’s portfolio and for using Red Bull’s global athletes and assets.- Develop, manage, negotiate and drive Red Bull's relationships and partnerships with professional athletes.- Responsible for creating and executing innovative ideas with athletes that penetrate sport and brings Red Bull's athlete partnerships and brand personalities to life- Budget management and holistic approach for initiatives and campaigns incorporating athletes for on and off-premise sales, brand marketing, field marketing, digital marketing- People management

Reporting to Sales Specialists, B2B and Licensing Director- Managing the Italian Specialists channel for Football- Ensuring the profitable market share and net sales growth with Specialists football accounts, respecting the adidas brand image- Planning and coordinating the activities of the Specialists football Sales team and agencies to achieve established sales targets- Managing the Italian B2B sales channel: companies, sporting clubs, loyalty programs, public administration and the supply to Juventus FC and AC Milan soccer schools- Implementing the B2B strategy in Italy in line with Global B2B guidelines in order to maximize turnover and brand visibility- Leading a team of 4 people

- identification of the Next Generation Football Talent- servicing, being the key contact in the world of young players by providing excellence of servicing and product supply- communication / reporting - enhance scouting by activation and “special” projects - relationship management between assets and product department to develop/improve products- budget management- social media marketing to increase brand visibility via players’ profile

- athlete care team: servicing and budgeting - scouting: monitor all upcoming stars in the sport business (football, rugby, etc.)- negotiation and drafting of athletes contracts- asset activation to leverage international and local sponsorship contracts- sport events organization

marketing activities, focused on communication area (event planning, newsletter, website)