- Led the Sportstyle Category for EMEA Region- Planned and Executed a 5 years strategic plan that brought Mizuno Sportstyle to became an established Sneaker Brand in the Top Level Accounts across EMEA. - Planned and executed with 360* approach collaborations and co- brandings with player like Patta, Highsnobiety, Sorayama, FootPatrol, DJ Snake, GCDS and many others.- Responsible for Sportstyle Category P&L - Accountable for Marketing Budget- Responsible for a small team of 3 people.- Plan overall EMEA product line strategy that delivers statement as well as commercial product. (Lineplan, Retail Price Strategy, Forecast, Gross Sales, Product Margins etc.)- Work closely with Mizuno HQ to create the Global Strategic Plan for Sportstyle Category.

- Brand strategy development , market segmentation, targeting and positioning, target consumer analysis, Footwear lineplan finalization, competitor analysis, market insights analysis.- Create seasonal Merchandising brief to share with Product Dept. and Category Leader including Lineplan, Retail Price Strategy, and Forecasting consolidation .- Working closely with category leader and sales, execute the product vision and propositionwithin channel ensuring brand and channel goals are met.- Within the identified channel, execute and manage the optimum category/ product assortment to deliver against the agreed targets-Drive sales and share growth, ensuring all commercial and strategic goals are met-Support the product team with Trend and Market Insights -Lead and Execute Special Project strategy ensuring that the Brand strategy goals are met.(Collaboration project , Limited edition capsule, Special project)

- Target consumer definition - Market Segmentation, targeting and positioning- Trend analysis,market insights,sales analysis - Lineplan definition

Ski InstructorRace Club manager

Sky Instructor - Thredbo ski school

Budget and income statement analysis finalized to mortgage concession