Luca Storia Email & Phone Number

Italy

• Led and successfully coordinated Newtron's rebranding process, ensuring alignment with the new corporate vision and market expectations, revitalizing the brand image;• Created and presented an innovative and comprehensive brandbook, outlining visual and communication guidelines for the brand to ensure consistency and recognition across all channels, realization of the brand and products payoffs according to marketing strategy;• Strategy planning, R&D for products to be mass marketed, creation of product brandidentity, defining tone of voice and key values, strategic positioning in the retail market ensuring product competitiveness, graphic design of packaging and product labels, web mockup design for product pages and brand website;• Realization of new institutional website of NewtronGroup corporate group: site pagestructure and SEO-oriented flowchart, mockup design, layout realization, content writing and editing, creation of "Press Center" and "Investors Center," hubs, technical optimization of pages, news and press releases publishing;• Implemented strategies aimed at strengthening the coordinated brand image, including graphic design projects, photo campaigns, and video productions to support marketing and communication activities.• Creation of technical and commercial multimedias for brading or sales purposes;

• Co-founder and director of the MiglioriPc.it web-site since 2015;• Editor-in-chief, evaluating and editing contents, planning editorial strategy,managing editorial calendar, management of the editorial staff (more than 15 people);• Editor in chief with verified Search Engine Optimization (SEO) and digitalmarketing competences;• Extremely competent PC Hardware expert: realization of in dept technical reviews and guides with test, benchmarks, comparisons and technical insights;• Managing public relations collaborations with external partners and brands, and in charge of searching new potential ones by planning and offering valuable growth plans for both parties;• Implementation of structural, visual and technical changes to the website,maintenance, optimization of navigability and speed of loading.

• Development and realization of multimedia content (photos and videos) for commercial, branding, editorial and music purposes, ensuring high-quality visual representation;• In-depth knowledge of Adobe's digital content creation applications, including Lightroom, Premiere Pro and Photoshop, used to optimize each step of the creative process;• High proficiency in image processing, video editing, and photo and video post-production, with a keen eye for detail and final product quality.• Basic experience in lighting management and on-set photography, ensuring that conditions are optimal for capturing high-quality images and video.• Basic knowledge in equalization techniques, audio chain management, and application of special effects needed for video and voice editing in the post-production stage, ensuring clear and professional audio.

• Creation of graphical contents including brandbooks, rebrandings, website mockups, product labels, business brochures, commercial documents, sales flyers, covers, business cards, artworks, music covers and more;• Graphical concept and moodboard development for products intended for the mass market, content creation for product web pages;• Creation of basic 3D renders through Cinema4D (Maxon);• Professional knowledge of Photoshop, good knowledge of Illustrator, XD, Indesign;

Laurea Triennale, Ingegneria Elettronica Ed Informatica

Curricular Internship