Responsabile del reparto creativo per TLA.Gestione autonoma del team creativo, composto da 8 Persone.Ideazione e sviluppo delle strategie di comunicazione social & web per i nostri principali Brand affiliati (FB, IG, YT, Ads). Ideazione, ottimizzazione e sviluppo delle strategie di comunicazione social & web (produzione dei contenuti testuali e partecipazione allo sviluppo grafico) per le piattaforme di comunicazione ufficiali dei nostri principali Brand affiliati (Moda e Luxury). Assegnazione e monitoraggio delle lavorazioni per i progetti di comuniazione al reparto di sviluppo website. Impostazione e monitoraggio attivo delle campagne di sponsorizzazione per le principali piattaforme di comunicazione web.Analisi di mercato per i Brand del Gruppo e ideazione di nuove proposte marketing, in stretta collaborazione con il reparto commerciale, al fine di aumentare e massimizzare la visibiltà Online e le vendite.Individuazione e definizione delle diverse tipologie di strategie di digital marketing per aumento dei flussi commerciali in sinergia con i Dipartimenti Commerciali dei Brand affiliati.

My role was dedicated to improving Valentino's digital media, communication and marketing management. Our team designed the strategy, created and directed one of the first social media project for Valentino, exploring new ways to connect the EU shops with customers.Supporting the Strategy Team with analysis focused on finding macro insights for the Brand's Digital Strategy.Managing 2 international monitoring projects and had experience with several others on a global scale (US and Asia).I also provided digital media trainings to all the new interns of the company, with a special focus on communication activities: this was regarded as an important contribution to the digital growth of the whole organization, adding opportunities to the management of change of the company.

Responsible for turning social media datas into valuable insights and communication actions for brands through the brand reputation and the social media analysis. Directly responsible for 12 clients and for a team of 3 people (I control their workflow and supervise their projects). Responsible for the whole steps of the analysis and reporting that are tailored-made for every project according to KPIs and aims defined along with the clients during the set-up step (briefing, analysis idea implementation, operational analysis, effective reporting visuals, targets analysis, strategic insights and presentation to the client).Strong expertise with crisis management cases (Valentino, Aspesi, Moncler).

Part of the Team dedicated to the relationships between the agency and the Box Network, the first network of european independent social media agencies.