Senior Director of Product - Platform and Data

- Supported the CEO in defining a Product Roadmap for user acquisition- Defined the potential monetization strategies and created a roadmap for testing them

A key component of the CPO executive team, I supported the CPO and his direct reports on several transformational initiatives.- Supported the leadership team in designing and managing product metrics and the related product strategies - Driven a 20% expansion of the sellable database through a focus on metrics - Successfully turned around several initiatives by identifying and focusing on the desired outcome- Lead the Data Science Product Management team - Increased the number of records ready for sales by 25%, maintaining the same level of quality by successfully teaming up with our Data Science team to improve the existing models. Managed the end-to-end Go to market to ensure the new model acceptance by our clients - Achieved a cost reduction and speed increase in model building by partnering with engineering to define and build a new ML infrastructure and sound ML Ops practices - Increased the number of contacts by 5% by building ML models - Increased the subscription rate of our Small Business products by 10% by strategically deploying LLM-powered tools. - Supported the Data Strategy team in defining new strategic initiatives - Identified an opportunity to increase our sales by over 10% by employing a more modern business classification approach. Led the Product Strategy phase and started the product discovery phase. - Led the discovery and implemented the POC for several new market niches, each with a several million-dollar potential - Piloted a new process for data vendor analysis to ensure we achieved the expected ROI from each data source- Supported the Application team with growth and new product launches - Supported the launch of a completely redesigned application. Defined the GTM strategy and the required metrics and monitoring needed - Reduced our blended CPC by more than 30% by establishing and leading a Mobile Speed Taskforce to improve our mobile score. Beat the objective set by marketing in less than two months.

Advised the CEO on feature prioritizationDefined GTM strategy

Defined and led the creation of Univex, the internal SIE experimentation platform that enabled experiments on both PlayStation 4 and PlayStation 5 with a reach of over 100M users- Enabled over $500M/year improvement by driving experimentation on the PS Store- Helped de-risk some of the most innovative PS5 experiences (Social Feed, Search) by identifying and running experiments on the PS4 customer base.Lead the experimentation practice and created the foundation for a strong experimentation culture:- Started A/B testing practices and grew to tens of experiments per month across different on and off-console experiences.- Built a strong pipeline of new integrations with more than 10 new SIE properties at different stages of readiness to start experimenting

I led a team of 2 data scientists and 3 data analysts working on product insights.- Managed multiple experiments run by different teams- Identified multiple fraud vectors and built countermeasures against them, resulting in up to 1M$ saved each year- Analyzed user retention cycles and helped the growth teams identify hypotheses for running experiments with themI managed the transition to Google BigQuery, ensuring business continuity on the data side during the migration. Decreased the workload on the Ops team by 30% thanks to the more reliable and faster platform and the better tooling built around the data

Responsible for the Shopkick Presence strategy and the evolution of our flagship feature: walkins - Moved our complaint rate for Walkins from 3.9% weekly average to 2.1% in less than one month - Increased Week 4 Retention by 13% by improving the functionality - Increased utilization of the feature of 16% (44 -> 52% of WAU)Responsible for Data Integrity and Data Monetization: - Increased the number of data points per user by 300% - Lead a multi-year project to enable better data collection and monetization across the platformOptimized the budget used for user activation, leading to more than 1M$/year savingsBuilt a strong culture of experimentation and data analysis to drive decisionsResponsible for the selection of external vendors for the experimentation tool and location intelligence.

Coordinate the definition of Shopkick’s Strategy regarding data, including monetization strategy, and data analyticsCrafted the vision for the new data platform to support Shopkick Big Data needs and helped in the implementation process leading to an increase in data reliability. Decreased time to access insights from 1 day to around 5 minutes

Assists in the shaping and direction of product strategies, and works to design the strategy for the GoTo Market. Works to define and pinpoint the appropriate pricing strategies.

CoFounder of Theneeds, Inc. Acquired by shopkick, Inc. (http://shopkick.com/assets/documents/pressreleases/Shopkick-Grows-Product-Portfolio.pdf)Charged with development and the realization of the product vision at a startup in the consumer-web space.Created and implemented a company newsletter, consistently working to hone and refine the letter based on user feedbacks and metrics utilizing tracking systems on Google Analytics and tuned the newsletter, resulting in an increase of the clickthrough rate by 60%. Managed the execution of the iOs apps premier version, and assisted in the design and development of the second version 2.0 that increased the average use time of 30% and reduced the churn rate of 50%.Designed and organized an automated social media marketing algorithm for Twitter and Facebook that culminated in an 10x increase in traffic from social networks, and a 2x increase in overall signup.

Consultant in a global management, technology services, and outsourcing firm.Served as Technical Product Manager for the development of the Italian customizations and launch version of a new Internet Access device, collected the requirements from the different involved departments and coordinated with different vendors ensuring all the deliveries in time and with the expected quality. The product received good reviews and achieved a 15% increase of the Customer Delight Index on new users. Developed and offered a companion mobile application of Internet Access device.Reduced customer care calls by 20% and increased retention by 10%, as a result of the new device launch.Framed the strategy of the Accenture Network Service Line practice for the next three years, through effective research of available vendors, network services, and solutions.

Served as both Product and Project Manager for the evolution of the existing Internet Access Device, delivering constant and timely upgrades to the product, extending features and stability that enabled the extension of the customer base, assessed technology trends, and developed the model utilized to evaluate the network expenses.Extended the product to a new market segment with different requirements.Increased the Customer Delight Index by 20% in just over 2 years.Key professional in the development of a ten-year Strategic vision for a Fixed-Mobile Convergent Telecom Operator that positioned the client for continued growth. Reduced customer complaints by 20% through the reengineering of the Order-to-Deliver Process for the Fixed Line department, the creative designing of KPIs, and the processing of the monitoring practice.Planned and coordinated the migration of a selection of customer base from one service platform to another, successfully completing the migration on time, within budget, and with a minimal impact on the customer base.