I'm a Designer focused on building great product experiences reconciling business goals and user needs. My design approach combines creativity with decision-making based on data-driven. I like to work with continuous improvement, measuring and optimizing the user experience.*******Strengths:• In constant self-improvement;• Experience with conversion-oriented UX;• Updated on the latest design trends;• Strong attention to detail;• Promoter of best practices and decision making based on data and evidence;• Ability to communicate ideas quickly and illustrate concepts through rapid prototyping;• Experience with research activities that may include: user interviews, surveys, usability tests, data analysis and more;• Active participant in the entire product development cycle;• Experience with maintaining user experience design standards and guidelines;• More than 15 years of experience in IT companies and digital agencies.Specialties:• User Experience Design (UX)• User Interface Design (UI)• HTML & CSS• Semantics• AccessibilityInterests:• Agile Methodologies• Business• Calligraphy• CRO• Design Process• Design System• Design Thinking• Emotional Design• Human Behaviour• Psychology• Service Design• UX Research• UX Writing