I am a self-taught graphic designer and editor, a creative communicator specialised in branding, graphics, events and publishing, a trendsetter passionate about cities, architecture, design and urban development and an esteemed speaker.From 1998 I am the founder and Creative Director of renowned communication design studio BELLISSIMO, specialized in branding, graphic design, events, publishing and consulting on urban issues. With 20+ years of experience, 500+ projects delivered, and clients ranging from Renzo Piano Building Workshop to Absolut and Adidas, from Lavazza to Airbnb and RedBull, Bellissimo helps premium international brands, leading companies and innovative cultural projects reach their targets. I was the founder of a number of forward-thinking organizations which reflect my passion for Turin, my hometown, urban development, and design culture, including TURN– Turin’s first design community; I was Head of Communication Strategy for Torino 2008 World Design Capital –the first-ever city with this title, as nominated by the World Design Organization (formerly known as ICSID); Secolo Urbano– a group committed to bringing the urban agenda to the top of government priority lists; Open House Torino– a festival about experiencing architecture, completely for free; Torino Stratosferica –a collective experiment of “city-imaging” that has also sparked Utopian Hours, the first international festival dedicated to city making and urban trends.I was also the founder of LABEL, the first Italian style magazine (1997-2007): a ground-breaking bilingual quarterly that showcased the rising talents in Italian architecture, design, cinema, fashion, music and arts to an international audience and ITALIC, a quality magazine that collects new ideas and positive stories from all around Italy.Impresario, culture-diffuser and culture-generator (three of the five definitions of what a designer can be, according to Norman Potter), I have a remarkable track record as a trend-setter and a hefty experience as branding master, creative director, visual identity designer, events manager, publisher and urban consultant.Specialties: Branding & Events: conceiving innovative communication activities based on great contents, high-quality visual design, emotional creative direction and witty copywriting. Urban Design: visioning and storytelling about urban transformations, renewal and progressive developments.