Luca Barbieri Email and Phone Number
With over 20 years in the ICT industry and more than 5 years focused on the digital transformation of MedTech companies and the digitalization of the healthcare ecosystem, I am dedicated to driving change through technology. I am passionate about integration of digital and traditional channels and leveraging Artificial Intelligence also to improve organizational effectiveness. My background includes experience in Marketing & Sales, Project and Product Management through Agile Methodology and Innovation Management. Along these years I have been focusing on finding innovative products and improving customer experiences. I am skilled in service development, launching products commercially, setting pricing strategies, and entering new markets, especially in complex multinational environments. As a Product Owner for Mobile Apps in a Digital Accelerator/Agile Tribe, I have led teams of professionals and developers. I have also managed digital channels solutions in a Digital Transformation Programme and overseen digital marketing and CRM for B2B target segments.
B. Braun Group
View- Website:
- bbraun.com
- Employees:
- 24402
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Digital Sales And Marketing - Business Unit ManagerB. Braun GroupMilan, It -
Digital Sales & Marketing - Business Unit ManagerB. Braun Group Apr 2022 - PresentMelsungen, DeMain mission: lead Marketing&Sales digital transformation for Italy in coordination with Global Headquarter, by selecting, harmonizing and implementing main digital solutions and ecosystems (eg. CRM, eTendering, Business Intelligence, etc) and enhancing internal processes.Collaborate to develop and implement digital solutions complementing the product offer for and with our HCPs/patients in close collaboration with the M&S colleagues. Scouting, selection and management of external software providers. -
Technology & Digital ManagerMedtronic Feb 2019 - Mar 2022Minneapolis, Mn, UsMain mission: lead digital health strategy, acting as advocate with internal and external stakeholders for digital innovation and change management.Key accountabilities and decision ownership:To support vertical operating units and functions as internal advisor in digital services roadmap and assets harmonization.To scout for new potential partnerships and concepts.To represent Medtronic in industry working groups.To promote spread of new skills (hard/soft), as teacher and mentor (Medtronic Open Innovation Lab). -
Digital Accelerator Consumer Agile Tribe – New My Vodafone App Product OwnerVodafone Dec 2017 - Feb 2019London, GbMain mission:To provide the primary customer touchpoint in order to deliver the best tailored offer and e2e lifecycle experience to address customer needs at the right time and place.To rebuild the Vodafone Application touchpoint, developing cutting-edge digital features and ensuring the best technical architecture in terms of efficiency and performance. -
Digital Transformation Programme - Digital It Solution ManagerVodafone Oct 2016 - Nov 2017London, GbMain mission:To participate in defining, designing and implementing the new My Vodafone Mobile App and Web Platform, suggesting the best technical solution and release strategy, to cope with commercial requirements, technology evolution, users experience needs.To coordinate and manage vendors activities during the project deployment, in order to guarantee time to market, best use of the budget, compliancy to users requirements.To grant the correct and effective business involvement and alignment in all the project phases. -
Head Of Enterprise Online ServicesVodafone May 2012 - Oct 2016London, GbDesign and develop online customer experience, service enhancement and navigation structure for Enterprise digital touchpoints (website, mobile site and My Vodafone App).Develop and manage online distribution and marketing approach for Enterprise target.Develop digital self service strategy including processes, cost analysis and investment aligned with key stakeholders (Group, CRM, Strategy, Customer Base Management, Sales Support). -
Head Of Marketing Data Services & Innovative Solutions - Mobile Business Marketing Department -Vodafone Oct 2009 - May 2012London, GbDefinition of product roadmap and commercial proposition across business segments, being responsible for concept development and go-to-market plan in terms of pricing, promotions, communication, distribution. Accountable for budget & financial KPIs plus customer satisfaction index over my line of business.Assessment of new services and technologies in terms of potential commercial applications and economic value, in collaboration with other internal department (consumer marketing and technology). -
Business Applications & M2M Marketing Manager - Mobile Business Marketing Department -Vodafone Jan 2007 - Oct 2009London, GbDefine mobile applications and Machine-to-Machine IOT marketing strategy, being responsible for local market performance, from scouting of mobile applications & M2M platforms, to business model and agreements with third parties providers. Coordination of multi-countries projects: Italy representative for Vodafone Global M2M Team and Italian Gruppo di filiera M2M - Assoknowledge. -
Project Manager Top Business Customers - Large & Multinational Accounts Department -Vodafone Apr 2004 - Jan 2007London, GbTechnical Presales and Business Consulting, responsible for sales support across Mobile Data, Value Added Services and special projects, requiring strong project management skills, plus teamwork and interpersonal. -
Senior Product Manager - Business Marketing Department -Vodafone Mar 2001 - Mar 2004London, GbConcept & deployment of services within Mobile Data Business Portfolio. SPOC for multinational marketing group Global Product & Proposition Development.European launch of the first 3G product "Vodafone Mobile Connect Card", winner as Best Mobile Application or Service for Corporate Market at 2004 GSM Association Awards. -
Business Analyst - Information Technology Department -Vodafone Jun 2000 - Feb 2001London, Gb -
Product Manager Ip NetworkItaltel Feb 1999 - Jun 2000Roma, It -
Junior Materials ManagerGe Jun 1998 - Feb 1999Boston, Ma, Us -
Electro-Optics Department - Cooperation Post LaureamUniversità Di Pavia Dec 1997 - May 1998Pavia, Lombardia, It
Luca Barbieri Education Details
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Università Di PaviaElectronics Engineering - Electro-Optics Telecommunications
Frequently Asked Questions about Luca Barbieri
What company does Luca Barbieri work for?
Luca Barbieri works for B. Braun Group
What is Luca Barbieri's role at the current company?
Luca Barbieri's current role is Digital Sales and Marketing - Business Unit Manager.
What schools did Luca Barbieri attend?
Luca Barbieri attended Università Di Pavia.
Who are Luca Barbieri's colleagues?
Luca Barbieri's colleagues are Charles Miller, Eray Çelik, Carolina Aidé, Nico Harbich, Ben Thomas, Ángela Cortés Cruz, Tere González.
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