Lucas Conte Email & Phone Number

Global

Leading a cross national team of brand consultants and strategists on regional and global clients. Strategy Lead on O2 Telefonica Germany and the global SP Ferrero Portfolio.

Zürich Area, Switzerland

Leading the strategy department across Publicis Communications agencies, such as Publicis Emil(as transition lead and head of planning), Publicis Zurich, Leo Burnett Switzerland, Saatchi & Saatchi and TeamUBS. Helping to restructure the agencies to fuel them with digital expertise, data and technology. Member of the managing board of Publicis Communicatons.

Milan Area, Italy

Having the honor to head a department of incredibly talented planners in Saatchi Italy. Apart from that, trying to make everyone around planning better, more strategically and more efficient. Responsible on all main clients and pitches, being global or local ones. Fueling and rolling out a transversal way of planning across Publicis Groupe Italy and fostering transversal ways of working between creatives, planning, data and media. Advocate within the Groupe for consumer-centric experiences. Member of Saatchi Italy's management team.

Milan Area, Italy

- Re-Positioning and global roll-out of ENEL, the world's fifth largest energy provider.- Ongoing Re-structuring of the agency and integration of two digital agencies into the network structure.- Strategic Lead on all major pitches.

International brand building for Novartis (now GSK) for several OTC brands: responsible for creating integrated strategy for Product Launches (Russia, Germany, Poland & Canada) and Brand Re-stage, working closely with creative and media teams. Also co-owned consumer insight mining projects for three new GSK brands (Germany, Italy, UK, Australia, Portugal, Russia).- #HIVheroes Cannes Lions winner (http://www.canneslionsarchive.com/winners/entry/594491/the-hiv-issue): led PR & digital strategy and major role in defining storylines, creative content & production.

- Brand Building for German & Austrian Clients, such as the Austrian Federal Railways & Bregenz Opera House.- Positioning and Branding of München Freiham, a new quarter of the city of Munich.- Interim lead of the Creative Team.

Vienna

- Strategic brand re-launch of McDonald’s Austria involving corporate re-design of all touchpoints and a pilot for a new business channel. Results: 17% growth in average daily sales after the launch of new online services.- Pilot re-launch for T-Mobile in Austria. Results: 160.000 new customers six months after the re-launch.- Working in DDB’s European Task force for Deutsche Telekom on pan-European campaigns & initiatives.- New Business Strategist resulting in six new clients.

- Working for several agencies across Europe on branding & communication projects.- Mainly brands in need of rejuvenation, or missing their prime position.- Brands include Lufthansa, MINI, Volkswagen, Generali Group, Kuoni, Samsung, Pattex & many more.

- Helped to re-position the brand, resulting in 360% more traffic and 62 new clients.- Planned & implemented together with the Head of Communication all major communication strategies.- Established Media- & Brand Co-operations with partners such as Absolute, MINI, Emirates, Prada.- Co-ordinated and Co-operated with all agencies (advertising, PR, media).

Ma, Sociology

Ba, Marketing & Communication

Education record