Luca Delpiccolo Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

- Optimize paid advertising efforts for clients across Google Ads and Microsoft (Bing) Ads.- Manage a book of business across multiple industries including real estate, home improvement, and more. - Execute single-channel as well as multi-channel marketing strategies based on conversion and traffic trends, upcoming holidays, and client promotions.- Formulate Conversion Rate Optimization tactics to implement into landing pages based on heat mapping, session analytics, and other data points. - Provide monthly & ad-hoc reporting utilizing customized Google Data Studio dashboards.- Implement Google Ads, Google Analytics, and CallRail tracking for data collection.

Denver, Colorado, United States

- Built 200+ accounts that I continued to manage with the goal of maximizing revenue generation for the customer while ensuring internal targets are met. - Work as part of the franchise team to manage a large book of apartment building accounts from our largest client. The portfolio for these accounts quickly grew from 150 accounts to over 400 accounts in less than 4 months. - Managed 30+ of the highest-level search accounts through Google and Microsoft Ads ranging from $5,000 - $100,000/month spend. Build and manage search, shopping, and YouTube campaigns across the Google Ads and Microsoft Ads platforms. - Experience in a wide variety of industries, managing campaigns for clients in over 10 different states and over 20 different verticals. - Worked with sales reps and clients in an effort to upsell accounts, and I took one client from a $1,000 YouTube campaign to a $50,000 campaign involving search, shopping, and Microsoft Ads.

Denver, Colorado

- Creating and managing a book of accounts in AdWords and Bing across a variety of industries- Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools- Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts- Provide proactive and strategic campaign recommendations on a regular basis- Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients

Boulder, Co

-Shot photography/videography for more than 15 companies including Stone Brewing, NFL/Play60, FedEx, United Way, and more.-Launched my own professional photography website (lucadp.bigcartel.com) to sell canvas wraps, posters, and more, selling more than 15 products of 50$ or more in the first month.-Promote business and website through Instagram page (@lucadp.photo), resulting in more than 1,200 followers.-Strengthened my business by reaching out to companies and concert venues, increasing my portfolio from 5 to 25 clients in under a year.

Greater Denver Area

- Set up and maintain multiple PPC campaigns in Google AdWords for multiple clients, optimizing accounts for the greatest ROI.- Communicate effectively and tactfully with clients, managers and sales people to run Ad Campaigns highlighting upcoming specials, grand openings, specific marketing efforts, and more.- Monitor, track, and report on PPC campaigns on a monthly basis, analyzing website traffic and offering insights for improving results- Perform competitor analysis and ongoing keyword research including discovery and expansion of keyword opportunities.

Greater Denver Area

-Managed and executed all aspects of SEO strategy.-Researching and implementing content recommendations, proper H1,Title Tags, and Meta Descriptions for organic SEO success.-Performing ongoing keyword research including discovery andexpansion of keyword opportunities.-Gained expertise and understanding of SEO and Paid Searchadvertising.

Greater Denver Area

-Facilitated the onboarding of clients and partnerships, working within Native Rank’s executive team to find pricing and strategies that work for both parties.-Communicated directly with the client to develop SEO and paid search strategies, utilizing all required internal platforms to ensure account efficiency and organization.-As a strategic partner of Google, I worked with our SEO & PPC specialists to develop a clear and concise digital strategy for our clients. -Travelled to conferences and trade shows to network with other high-profile clients and maintain relationships with marketing groups.-Researched the digital marketing strategies of potential clients, identifying their short-comings and proposing a full solution that will aggressively build their digital presence.-Reached out to potential customers and lost leads to restart the conversation with Native Rank and close deals.-My clients and partners include: Brick & mortar businesses, multi-location businesses, and nationwide franchises.

San Diego, Ca

Account Representative (Short Term Contract)-Spokesperson and liaison for United Way conveying the mission, vision, and value to a wide range of individual donors, companies, and industries.-Account management for the stewardship with education and municipalities (City of San Diego, City of San Marcos, and many more).-Develop strategies to encourage new or increased contributions.-Database information management: data compilation, market research, and report building to ensure individual account needs are met.Marketing Accomplishments -Assisted the marketing team with various photography and videography assignments including a video for United Way and Stone Brewing’s CEO spotlight of Greg Koch and photography at multiple volunteer events. -Created a commercial for United Way’s “Disrupshun” advertising campaign using Adobe Premier, Final Cut Pro, and Photoshop CS6.

Boulder, Colorado

-Assisted the marketing team in planning events, utilizing communication through email to decide on dates, locations, and artists for The Hill Block Party.-Collaborated on cover stories and concerts from start to finish, including updating coworkers and artist management on what had already been completed and what still needed to be finished.-Developed content such as interviews, song/album reviews, and weekly recaps of the local music scene to promote up- coming events.-Communicated efficiently with coworkers and artist management to set up a photo shoot with a freelanced photographer in Chicago for Grammatik’s cover story in May of 2014.-Gained an understanding of online publishing and website maintenance, including proper formatting and programs like WordPress.

Boulder, Co

-Create content (blog posts, album reviews, artist interviews, etc.)-Work in an online environment, collaborating with co-workers from states away.-Became familiar with how to post online through Wordpress and maintain a perfect webpage.

Bachelors Of Communication, Media Studies, 2.95

High School Degree, 3.5