Luca Desideri's Location
Rome, Latium, Italy, Italy
Luca Desideri's Contact Details
Luca Desideri work email
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Luca Desideri personal email
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Luca Desideri phone numbers
About Luca Desideri
Specialties: Network Building, Commercial Development, Sales, Business Development, Competitive Analysis, Markets Analysis, Product/Project Management, Marketing Strategies, Team Management, Leadership, Team Building, Compliance.
Luca Desideri Work Experience Details
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Commercial Director ItalyGenius Sports GroupRome, It -
Commercial Director ItalyGenius Sports Group Jun 2019 - PresentRome, London, Sofia, Tallin, Medellin- Support the CCO in the development and execution of the Italian commercial strategy- Commercial ownership of all Italian regional deals- Ownership of revenue line of all Italian regional deals- Drive an annual sales pipeline and effectively monitor revenue streams for the Italian region- Network throughout the sporting community to develop the existing contact base and maintain key partnerships- Work with the Genius Sports Services (GSS) division to ensure that service/product delivery is timely, effective and efficient- Identify additional profit enhancing opportunities within the industry and emerging marketsGenerate leads that fit the ideal client profile in conjunction with the sales plan and wider business strategy- Lead, develop and coach supporting BDM and AM through objective setting and KPIs -
Country Manager - ItalySbtech Aug 2015 - Jul 2019Rome Area, Italy, Sofia Area, Bulgaria, Tel Aviv, Kiev, London• EGR Award Winner as “Best Sportsbook Provider in Italy” on 1st year of operations.• Commercial Development, with responsibility to generate new deals identifying opportunities and maintaining key partnerships.• Lead the sportsbook and platform certification for the Italian market; persistently work with the Italian regulator (ADM), partners, and internal teams to ensure the software is certified and approved. • Ensure constant updates on new regulatory and technical framework.• Manage the monitoring and reporting of the progress of the operations and indicators, and contribute to processes to measure, learn from and improve impact.• Manage IT team to constantly improve the product with specific attention to new profit enhancing features.• Produce project management and product owner tasks/responsibilities. • Define Product’s layout and functionalities to match market’s expectations. • Develop relationships with key stakeholders.• Establish and maintaining client relationships within the Italian and other regulated markets to ensure a successful launch of the platform and sportsbook.• Manage Marketing campaigns assuring successful ROI.• Ensure constant Brand Awareness by managing Brand’s presence in events and sponsorships. -
Project ManagerFormit Foundation Feb 2015 - Aug 2015Rome Area, ItalyProject Management of the "Smart Borders" project for the Italian Government (Ministero dell'Interno) regarding the re-engineering process of the Italian Borders security policies for every national Port and Airport.Management of scouting activities (on site inspections, interviews, online survey) to identify eventual weaknesses in the processes and structures of the security area of every boarder line on the Italian territory, with the production of a strategic plan to optimize efficiency and effectiveness of controls. -
Business Development Manager/PartnerDeas S.R.L. Oct 2013 - Aug 2015Rome• Business development with particular attention to the public/institutional market• Marketing and communication area management• Head Hunting and formation of human resources for both public and private sector• Development of the existing projects regarding the certification of professionals• Public concourses for the selection of professionals for the Italian Government and for Ministries• Direct owning of the “Non Legal Conflict Resolution” area• Direct owning of a team of 10 resourced dedicated to different areas• Direct owning of the strategic customers portfolio
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Product Manager Sportsbook & CasinoCogetech Spa Jan 2013 - Oct 2013Rome Area, Italy• Product Lifecycle Management of 2 gaming products: "Online Sportsbook" and "Online Casino", with responsibilities regarding:• Monitoring industry developments, understanding competitive landscape and regulatory environment and identifying market opportunities.• Taking care of every aspect of UX experience and gathering product requirements from business line owners, marketing, customer service feedback.• Commercial negotiations with partners and operators for the B2B market• Defining product roadmap and strategy; • Market segmentation• Developing new product ideas, prototypes and demonstrations.• Developing pricing models and value propositions for target markets to support sales and marketing activities; • Working along with platform suppliers to assure an high level of service• Working closely with engineering teams to create new products and enhance existing products (complete restyling of the Sportsbook);• Product schedule (development schedules and releases) and budget.• Development of new game channels as the mobile• Direct management of the Affiliate and VIP programs • Direct management of a team of 15 resources in the marketing and IT area• Direct owning of all the contracts with key service providers• Direct owning of the renewal process of the entire site, with specific attention to the delivery of the IT goals
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Senior Consultant Gambling IndustryMag S.R.L. Jun 2004 - Dec 2012Rome Area, Italy• Business Development consultancy for companies entering the Italian Market• Processing analysis and market studies for the launch of new gaming products or for the revitalization of existing game products • Support the development of regulatory measures relating to public games and processing of related technical reports• Design / redesign / management / development of gaming products with specific responsibilities for online products (poker, casino games, betting…)• Definition of the Product Lifecycle for gambling products• Strategic market research on the Italian and Spanish markets, with projects aimed at the entrance of new actors in them• Direction of the “IT compliance Team”• Direct owning, both technical and institutional, of projects for private companies• Network building and organization of working tables between companies• Marketing campaign management• Ad interim product management• Strategic positioning consultancy for companies in the italian and international market -
Marketing And Communication ManagerDeas S.R.L. Jan 2002 - Jun 2004• Public Relations manager for the company DEAS S.r.l., with projectation and implementation of the quality system of the Communication and Marketing Area. • Training / recruitment for numerous public and private in several professional areas.• Creation, implementation of communications programs that effectively describe and promote the organization and its products. Assistance in the preparation of presentations and/or speeches geared toward employees and consumers.
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Project ManagerAncitel S.P.A. Jan 2003 - May 2004responsabile di progetto
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ConsultantRegione Siciliana Jan 2003 - Jan 2004consulenza strategica
Luca Desideri Skills
Product Management
Competitive Analysis
Online Gaming
Business Planning
Casino
Marketing Strategy
Business Development
Gaming Industry
Gambling
Start Ups
Project Management
Sportsbook
Analysis
Marketing
Online Advertising
Social Media Marketing
Business Strategy
Customer Acquisition
Mobile Games
Formation Evaluation
Business Management
Project Coordination
Risk Management
E Commerce
Strategy
Mobile Devices
Online Marketing
Public Speaking
Team Management
Team Building
Management
Giochi
Project Manager
Gioco D'azzardo Online
Country Manager
Country Manager Italy
Scommesse Sportive
Gioco Online
Gestione Team
Team Leadership
Motivazione Del Team
Distributed Management Team
Gestione Team Cross Functional
Coordinamento Del Team
Leadership
Pianificazione Di Mercato
Pianificazione Strategica
Commercial Development
Sales
Luca Desideri Education Details
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108/110 -
Primo LeviMaturità Scientifica
Frequently Asked Questions about Luca Desideri
What company does Luca Desideri work for?
Luca Desideri works for Genius Sports Group
What is Luca Desideri's role at the current company?
Luca Desideri's current role is Commercial Director Italy.
What is Luca Desideri's email address?
Luca Desideri's email address is l.****@****mail.it
What is Luca Desideri's direct phone number?
Luca Desideri's direct phone number is +3932829*****
What schools did Luca Desideri attend?
Luca Desideri attended Università Lumsa, Primo Levi.
What are some of Luca Desideri's interests?
Luca Desideri has interest in Animal Welfare, Children, Disaster And Humanitarian Relief.
What skills is Luca Desideri known for?
Luca Desideri has skills like Product Management, Competitive Analysis, Online Gaming, Business Planning, Casino, Marketing Strategy, Business Development, Gaming Industry, Gambling, Start Ups, Project Management, Sportsbook.
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