Luca Favetta Email & Phone Number

Geneva, Switzerland

Global tourism think tank with focus on international development and governancehttps://worldtourismforum.net

Geneva Area, Switzerland

PCMA inspires, connects and innovates the global business events community. PCMA is the world’s largest community for Business Events Strategists; providing senior education and networking for the events sector. PCMA crafts and shares knowledge and market intelligence enabling organizations to make informed business decisions, while providing a platform for peer-to-peer exchange. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries. For more information visit the PCMA website at pcma.org and the PCMA Convene magazine at pcmaconvene.org.

Bea World - The International Festival of Events and Live Communication Member: Jury 20012-20222015 President of the Jury 2014 Vice President of the Jury

Geneva Area, Switzerland

Core responsibilities:Manage key global demand generation programs to improve efficiency and effectiveness while supporting Global Events Strategy and Corporate Business Objectives.HP World Tour is a series of demand generation events leveraging from HP Discover existing platform, addressing local customers and partners to expand business reach, support event planning efficiency and improve overall customer experience. HP World Tour is meant to deliver a Pan HP message to its business audiences.Responsibilities cover areas of planning and reporting, communication, measurement, content, systems and tools, digital, branding, budget management, logistic and operations, partner sponsorship and PR.Main achievements:• Creation of HP World Tour concept, budget and plan, having it approved by HP Executive Leadership Team. • Creation of an internal platform to communicate and syndicate program content, marcom assets, tools and processes to all participating countries leading to 1.6M$ savings in 2015.• Successfully delivered 8 events over EMEA, Asia Pacific and Americas regions in FY ‘15 overachieving business objectives (Marketing Influenced Opportunities) by 220%. Events sized from 1000 to 2500 attendees each.

Senior Director Global Events EMEA, SAP Marketing- Responsible for Events Strategy development and implementation for EMEA Region, including planning and execution of major large SAP proprietary events like SAPPHIRE NOW and Tech Ed EMEA- Regional budget planning, allocation and management (+25m €)- Liaison with local Market Units to ensure consistent Event Planning, Branding and Customer Experience, aligned with Corporate Business priorities.- Planning and management of Regional Hospitality programs aligned with Corporate Sponsorship strategy- Leader of “SAP Events Transformation project” for EMEA Region, a new series of processes and policies aimed to increase strategic business relevance of Events and to improve efficiency, consistent reporting and ROI measurement.- Direct management of a team of 20 Corporate Planners. Dotted line reporting of 17 Regional Market Units Event Marketers (local event managers). Main achievements:• Contributed to the transformation of SAPPHIRE (SAP’s premier annual event) into SAPPHIRE NOW by recognizing and addressing key trends in consumers, marketing, and media. Improved scope, relevancy, and reach of the program. Exceeded targets since the transformation with reach expanding by 10 times in 24 months.• Orchestrated co-location of SAPPHIRE NOW and SAP Tech Ed Conferences in EMEA Region (10,500 attendees), resulting in consistent savings, improved processes efficiency and enhanced Customer Experience. Successfully managed program execution.• Managed the transformation of SAP World Tour into SAP Forums ensuring consistent processes, branding, and Customer Experience around 35+ events in the Region.• Successful management and production of over 150 events per year through direct team and external vendors.

Geneva Area, Switzerland

European Events Manager at Hewlett-Packard, responsible for strategic planning and implementation of major Regional Events, including Sponsorship, Customer Hospitality, Exhibition, Executive events.

Milan Area, Italy

Responsible for planning and management of all Country Communication Events including exhibitions, product launches, channel events and sponsorships.

Bachelor'S Degree, Public Relations

Education record