Casted into in an agile environment into the business side of Digital Division, my ownership encompasses the following activities for the initiatives involving marketing automation campaigns across all brands and divisions.1. Communicating the long term vision across all business and IT teams2. Stimulating, collecting and managing requests from all brands and teams3. Prioritizing needs and set clear objectives for the teams5. Acting as the liaison between teams and business… Show more Casted into in an agile environment into the business side of Digital Division, my ownership encompasses the following activities for the initiatives involving marketing automation campaigns across all brands and divisions.1. Communicating the long term vision across all business and IT teams2. Stimulating, collecting and managing requests from all brands and teams3. Prioritizing needs and set clear objectives for the teams5. Acting as the liaison between teams and business stakeholders making sure that everyone understands what is being built and why within the project.6. Responsible for maximizing the value delivered by the teams. Show less

- Set up omnichannel campaigns and customer journeys through advanced segmentation models and workflows combining digital and physical touchpoints- Project manager for Adobe Campaign roll out in 2019. Led the migration from manual to automatic delivery workflows and from unresponsive to fully responsive templates. - Designing of all the profile attributes and KPIs based on the behaviour of the customer across major touchpoints.- Implementation of control groups and A/B testing for… Show more - Set up omnichannel campaigns and customer journeys through advanced segmentation models and workflows combining digital and physical touchpoints- Project manager for Adobe Campaign roll out in 2019. Led the migration from manual to automatic delivery workflows and from unresponsive to fully responsive templates. - Designing of all the profile attributes and KPIs based on the behaviour of the customer across major touchpoints.- Implementation of control groups and A/B testing for email/sms/mms/wechat campaigns with impact on growth in click rates, direct orders and indirect sales- Leading optimization of the campaign processes with Jira and leading the AB testing and development of the new templates with Adobe Email Designer.- Working closely with legal office to keep Customer Privacy management aligned with newest regulations- Supporting and training CRM and ecommerce local teams Show less

Single Point of contact between CRM business team and organization's ITManaging group wide projects in CRM areaManaging internal and external resourcesManaging vendorsTraining, inductions

Sales and CRM Analyst for Italy and FranceSalesforce training and daily communication of sales processCustomer base analysis and segmentation metricsInsights and trends analysisBusiness and Market intelligenceSetting KPIs and track the success of marketing campaignsSalesforce targets and incentives system management

Salesmen supportCustomers data analysisPresales

Assisting Product manager team and supporting salesmen developing and implementing sales reporting systems