- Leading digital transformation projects focused on Retail and HQ processes.- Responsible of WW delivery of FENDI clienteling APP, CRM, e-commerce and BI.- In charge of and managing a team of 10+ people with 3,6 million budget- Support Retail, CRM & Digital Departments in implementing cross channels campaign strategies harmonizing brand oriented communications with one to one programsMain achievements:- Implemented in Salesforce a unified data platform that allows a single omnichannel customer view supporting CRM & Digital/e-Commerce outreach strategy. Launched marketing automation tool (Salesforce Marketing Cloud) to deliver personalized content to the clients at the right time through the right channel.- Launched FENDI.COM e-commerce in Europe, US, Canada, Japan, UAE, Hong Kong, Australia and FENDI.CN in China. Support Retail, CRM, SCMP & Digital Departments in implementing omnichannel capabilities (inventory visibility, single view of the customer across channels, in store pickup, ship from store).- Designed and delivered “Heaven” clienteling APP integrated with POS system, CRM, PIM and Social Network. Heaven gives the opportunity to the sales advisor to: engage customers through social networks (i.e. WeChat, Line, WhatsApp); access an online product catalogue, cross-channel customer purchasing history, wishlists, stock availability and prices.- Delivered marketplace e-commerce integrated solutions with the aim of speeding the expansion of FENDI on-line business, reducing complexities and successfully reaching the objective of linking FENDI offer among marketplaces (i.e. Farfetch, Aizel, Harrods, VIP) sharing inventory, pricing and receiving orders in real time.

- Responsible for converting data into information and information into actionable insights to support senior-management and to make informed business decisions according to the needs of the company stakeholders on production, logistics, retail, CRM and finance area.- Drive, in tandem with Performance Marketing, initiatives to maximize acquisition and retention - Drive ad-hoc analysis to drive omnichannel quantitative and data driven decisions - Develop advanced CRM segmentation and customer centric digital journeys- Governance of BI roadmap- Transformation Operation Program (2008 - 2012): feasibility study and implementation of new demand and distribution planning system (Atomos) in 6 different countries with focus on processes design and re-engineering.- Managing a team of business analysts, system architects, back-end and front-end developers. (6 people; 1,1 million budget)

- Collecting and analyzing business requirements in Retail, Merchandising, Finance and Production departments- Directing developments and maintenance of enterprise business intelligence systems and reports (Reporting, Dashboards, Key performance indicator), identifying key factors and the best technical solutions to deliver insightful information- Managing roll-out of innovative solutions and leading WW training sessions

- Analysis, design and implementation of the FENDI corporate data warehouse. The project aimed at consolidating all business intelligence activities under a unique enterprise data warehouse, standardizing data across the organization

- Overseeing IBM AS/400, Digital Unix/VMS environment, Active Directory, Group Policy Antivirus Server and printer servers. Provided technical Support for end user, identifying best practices.- Implementing End User Support Models (Incident, Problem Management)

- Designing, implementing, programming and developing customer retention software for Telecom Italia.