Luca La Monica Email & Phone Number

Casalnuovo, Napoli, It

Rome, It

- Leading digital transformation projects focused on Retail and HQ processes.- Responsible of WW delivery of FENDI clienteling APP, CRM, e-commerce and BI.- In charge of and managing a team of 10+ people with 3,6 million budget- Support Retail, CRM & Digital Departments in implementing cross channels campaign strategies harmonizing brand oriented communications with one to one programsMain achievements:- Implemented in Salesforce a unified data platform that allows a single omnichannel customer view supporting CRM & Digital/e-Commerce outreach strategy. Launched marketing automation tool (Salesforce Marketing Cloud) to deliver personalized content to the clients at the right time through the right channel.- Launched FENDI.COM e-commerce in Europe, US, Canada, Japan, UAE, Hong Kong, Australia and FENDI.CN in China. Support Retail, CRM, SCMP & Digital Departments in implementing omnichannel capabilities (inventory visibility, single view of the customer across channels, in store pickup, ship from store).- Designed and delivered “Heaven” clienteling APP integrated with POS system, CRM, PIM and Social Network. Heaven gives the opportunity to the sales advisor to: engage customers through social networks (i.e. WeChat, Line, WhatsApp); access an online product catalogue, cross-channel customer purchasing history, wishlists, stock availability and prices.- Delivered marketplace e-commerce integrated solutions with the aim of speeding the expansion of FENDI on-line business, reducing complexities and successfully reaching the objective of linking FENDI offer among marketplaces (i.e. Farfetch, Aizel, Harrods, VIP) sharing inventory, pricing and receiving orders in real time.

Rome, It

- Responsible for converting data into information and information into actionable insights to support senior-management and to make informed business decisions according to the needs of the company stakeholders on production, logistics, retail, CRM and finance area.- Drive, in tandem with Performance Marketing, initiatives to maximize acquisition and retention - Drive ad-hoc analysis to drive omnichannel quantitative and data driven decisions - Develop advanced CRM segmentation and customer centric digital journeys- Governance of BI roadmap- Transformation Operation Program (2008 - 2012): feasibility study and implementation of new demand and distribution planning system (Atomos) in 6 different countries with focus on processes design and re-engineering.- Managing a team of business analysts, system architects, back-end and front-end developers. (6 people; 1,1 million budget)

Rome, It

- Collecting and analyzing business requirements in Retail, Merchandising, Finance and Production departments- Directing developments and maintenance of enterprise business intelligence systems and reports (Reporting, Dashboards, Key performance indicator), identifying key factors and the best technical solutions to deliver insightful information- Managing roll-out of innovative solutions and leading WW training sessions

Rome, It

- Analysis, design and implementation of the FENDI corporate data warehouse. The project aimed at consolidating all business intelligence activities under a unique enterprise data warehouse, standardizing data across the organization

Rome, It

- Overseeing IBM AS/400, Digital Unix/VMS environment, Active Directory, Group Policy Antivirus Server and printer servers. Provided technical Support for end user, identifying best practices.- Implementing End User Support Models (Incident, Problem Management)

- Designing, implementing, programming and developing customer retention software for Telecom Italia.