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Luca Magnoni is CEO of Tootoom, Founder & Creative director of Hydrogen, Founder & Strategy Director of Quidow and Brand Strategy lecturer at Accademia di Comunicazione of Milan. As designer, musician, journalist and digital artist, he has contributed since the beginning to the avant-garde artistic trends affirming the power of digital development as a means of expression and communication. After gaining significant experience in Milanese agencies, in 2004 he takes on the management of the national magazines, Computer Arts and Computer Arts Special, leading them to become the focal point for Italian creativity. In 2006 he becomes Executive Member of IADAS of New York (International Academy of Digital Arts and Sciences), the prestigious organization gathering the brightest creative minds of the world and which constitutes the international jury of the Webby Awards, the Web Oscar. In 2008 he founds Hydrogen, Branding and Communication Agency, and becomes Creative & Design Director of the Ninja group, the first non-conventional italian Agency. In 2014 Luca Magnoni founds Tootoom in order to crown his dream of a communication Universal and with no frontiers. In 2018 he founds Quidow, the first Enterprise working on Sensodata® and able to return qualitative research for Companies and Corporations that really want to understand what their audience wants and what their public really care about.At the same time he deals with the strategy and the development of integrated plans for the most significant international Brands, and he manages strategic and creative direction of prestigious Companies.
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Founder And Strategy DirectorQuidowMilan, It -
Founder & Strategy DirectorQuidow Sep 2018 - PresentMilano, ItaliaQuidow works on SENSODATA® to add a Qualitative level to Quantitative BigData research, opening a new frontier in the field of scientific research. This allows the creation of a meaningful path that Companies, Public Entities and Institutions can engage with their audience by listening to what people really want from them.
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Co-Founder & CeoTootoom Apr 2014 - PresentMilano, ItaliaWe are entering a new Age in which technology is pervasive in every aspect of our lives. Man is living more and more in symbiosis with machines, robots, devices and the Network itself, but their complexity grows at an exponential rate, posing increasingly pressing challenges compared to effective and mutually satisfying ways of interacting. The need for a common language capable of creating EMPATHIC INTERACTIONS with technology and, through the Net, with other people, companies and institutions, is increasingly felt. To be empathic, this common language has to respect the singularity of each one, of his own way of being, of his own culture and specific identity. This is the need Tootoom fulfills through its algorithms, introducing a disruptive approach to Man-Machine-Internet interactions and Artificial Intelligence. We put in place a brand-new kind of dialogue between Mankind, Internet and any device where they will recognize the User according to his specific needs and preferences. Manufacturers, service providers and web companies will be able to design Empathic products and offer the best possible Customer and User Experiences. -
Founder & Creative DirectorHydrogen Aug 2008 - PresentMilano, ItaliaHydrogen deals with communication strategy and branding. Just as hydrogen is a basic element supplying energy to the Universe, in the same way Hydrogen builds through branding the strategic code of communication, with a socio-anthropological vision of the projects and choosing overall the best expressive channels. In this process ethics and aesthetics merge together in an accessible language where technology becomes for us the means and never the purpose, always putting communication as the real objective. -
Lecturer Of Brand StrategyAccademia Di Comunicazione - Fondazione Sep 2012 - PresentMilano, ItaliaCommunication, as an integral part of language, is always in evolution, and through technology it tells the history of people, companies and products. With digital advert and through the resources of the web, nowadays it is possible to plan and build a more complete path which is also closer to real necessities of clients, realizing integrated campaigns of communication which extend beyond the concept of advertisement in order to embrace the wider context of contemporary communication. I teach Brand Strategy in Milan in courses of Art Direction and Graphic Design. -
Board Member, Strategy & Development CoordinatorPlain Ink Onlus Jun 2010 - 2019Milano, ItaliaThrough stories and literacy programs, Plain Ink Onlus has the objective of helping children and communities to have access to concrete instruments and knowledge to build for themselves the change they would like to see, encouraging them to look for solutions to local problems. Plain Ink works to guarantee basic literacy through books and other instructive materials, promoting education to help children and communities in developing countries to build a different reality. My role in the Onlus consists in helping the Board to define the necessary strategies and actions to reach such objectives and to coordinate every operative phase of the projects.
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Strategy & Creative DirectorSpillover Sep 2013 - Dec 2015Milan Area, ItalySpillover is just a new way of representing and getting to know Science, turning it into video games. It was created in order to interest young people in the world of science, and promote the knowledge and the diffusion of Research. Through play we believe it is possible to cultivate open and inquiring minds, promote scientific Research and encourage people to have a practical approach. Thanks to direct collaboration with the researchers, laboratories and Universities, we have access to scientific discoveries and to the most up to date research, that successively we convert into dynamic and highly interactive content in the shape of App for Smartphones and Tablets. My role consists of defining the marketing-strategic assets of Spillover and in dealing with the conceptual and creative direction of the projects.
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Board Of Directors MemberRipartirete Feb 2014 - May 2015Modena, ItaliaRipartirete is created with the purpose of offering new services and instruments to companies in Emilia (Italy), damaged by natural catastrophes in recent years, in order to help them in the market, permitting the development and the national and international repositioning of their business. My role in the Directive Committee consists of helping the Board to identify more suitable strategic creative marketing solutions to meet the requirements of SME companies and of their clients.
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Creative & Design DirectorNinja Lab Mar 2007 - Mar 2013Milano, ItaliaNinja LAB is a consultancy and creative company for the Digital Era specialized in Viral, Interactive ADV and Social Media Marketing. It is considered one of the most innovative emergent companies of the last few years. Ninja has realized before others the change in the overview of the Media and it has created successful communication Campaigns for remarkable clients such as Mulino Bianco, Telecom, Heineken and Unilever, being awarded noteworthy national and international recognition. As Creative & Design Director of the group, I have planned and managed all creative and design features of the realized projects.
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Editor In Chief Computer Arts & Computer Arts Special MagazinesFuture Media Italy Mar 2003 - Feb 2007Milano, ItaliaComputer Arts and Computer Arts Special are the best magazines for digital creatives. Their market share in news-stands is the highest in Italy and UK, and I have taken on the management of both magazines for Italy starting from the beginning of 2003 up to number 101 of Computer Arts, leading them to a progressive localization of their contents. From the almost complete translation of the head office UK magazine, the localization in a short amount of time of more than 70% of the articles has been achieved introducing new sections and creating exclusive profiles and interviews for the most important contemporary Italian artists in the market, through an out-and-out talent scouting action. The results achieved in this field, both sales in the news-stand and subscriptions have led Computer Arts to reach significant results on a national scale and to my inclusion in IADAS of New York, which includes the foremost creative talents of the world.
Luca Magnoni Skills
Luca Magnoni Education Details
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Graphic Design
Frequently Asked Questions about Luca Magnoni
What company does Luca Magnoni work for?
Luca Magnoni works for Quidow
What is Luca Magnoni's role at the current company?
Luca Magnoni's current role is Founder and Strategy Director.
What is Luca Magnoni's email address?
Luca Magnoni's email address is de****@****ail.com
What is Luca Magnoni's direct phone number?
Luca Magnoni's direct phone number is +3932890*****
What schools did Luca Magnoni attend?
Luca Magnoni attended Accademia Di Comunicazione.
What are some of Luca Magnoni's interests?
Luca Magnoni has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare.
What skills is Luca Magnoni known for?
Luca Magnoni has skills like Viral Marketing, Web Design, Creative Direction, Social Media Marketing, Marketing, Digital Marketing, Marketing Digitale, Brand Strategy, Graphic Design, Marketing Strategy, Social Networking, Start Ups.
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