As Account Director I'm assiting brands, publishers and agencies to realise their full potential by applying technology to marketing and advertising practices through a sustainable digital model. Leveraging on over twenty years of digital marketing and on-off advertising experience earned at global and local market leading companies.

As Sales Director, I manage Connected-Stories's strategic and commercial relationship with the partners across the country, managing the business that comes from the relationship with Media Agencies , Creative Agencies and Indipendent Agencies.

Extended network of executive level business and marketing leaders within client organization.Proven deep data analysisMulti Million euro revenues per yearDouble digit revenues growth yoy.

Business development of Pubmatic Italia.Relations with publishers and networks.

I was part of the top team of digital experts in MediaCom managing multimillion budget per year.Key duties include:Executive Engagement: Lead CMO level executive briefings and media online and offline strategies design.Business Management: Managing multimillion budget of SKY, Allianz, Bravofly, etc. Create a new analytical approach to media campaign analysis. Customer Relationship Management: Develop, present and discuss strategies and campaign results to CMO.Evangelization: Introducing and explain incoming new digital media opportunities to agency’s clients.

I found Pistard, a high end level apparel for urban cyclist, transforming my EMBA final project work in a real company.

I’ve launched the Italian operations, AdRemedy was a performance based Dutch company. I localized the company way of doing business in Italy, hiring and training sales people and brought the company on the market.

One of the founding members of the Dada Advertising Account team, developing Dada’s strategies and engagement for key clients and media agencies.Key duties include:Executive Engagement: Lead CMO level executive briefings and negotiations.Business Management: Procure strategic commercial business and relationship review driving Dada sales strategy for multiple clients on Dada’s solutions.Customer Relationship Management: Driving joint business planning discussions for strategic partnerships with the CMO's office.Revenue Growth: Growing Dada's advertising revenue from media agencies and key clients.Evangelization: Articulating and selling mobile and native advertising proposition as media.

With some friends, we found one of the first Italian magazine, Pinuccio.it and a community (today known as social media) BellieBrutti.it with 100.000 users, sold in 2006 to Intelia (Leonardo.it).

I start working in Virgilio.it in the Shopping department. I was in charge of managing sales in cooperation with the marketing and operations dept.After one year I moved to the media sales as account managing the relation with media agencies.

Lead Advertsing Sales on iBazar.it with 4 sales accountDeveloping business and web sales/marketing strategies and solutionsBuilding up sales team: recruiting, training, coaching.Developing successfully marketing/sales projects, duplicated on other countries such as Travel and Automotive sections. This projects got three important goals: develop and enforce weak channels, acquire new users and get revenues from advertising.

Web advertising sales

During my university studies, I start working during Summer time as a temporary at the opening of Corsico store (Castorama at that time), after that, the company ask me to continue working with them and I propose a vertical part time. I have been the first employee with this contract, the first of many others...