Luca Mautone Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Reposition and increase POLI.design brand awareness in national and international markets for students, professionals and companies through branding activities. Develop content strategy to increase brand authority, transforming the company into a knowledge-hub of design, innovation and project culture. Define the value propositions and storytelling of the different products and services and acquire customers through lead generation campaigns. Redefining and improving the digital ecosystem to refine performance monitoring, optimise ROI and help achieve business objectives. Managing, developing and coordinating a team of 6 people.

Milano, Lombardia, Italia

Landquart (Switzerland)

Developing the strategic positioning of the Repower brand on the Swiss market through branding campaigns and coordinating the brand management of the group. Creating the product marketing proposition and customer development through acquisition campaigns and sales support. Driving internal communication and employer branding. Responsible for budgeting, monitoring and achieving KPIs and ROI optimization. Financial and disciplinary management, development and coordination of a team of 18 people.Key Achievements:• Led product and brand development of electric mobility related services and launched under the brand PLUG'N ROLL resulting in reaching among the top 4 brands in Switzerland within the target audience, in less than 3 years (www.plugnroll.com)• Expanded the electric mobility offer through the launch of E-LOUNGE – smart bench, winning German Design Award Gold 2019 and Compasso d’Oro 2020 • Successfully launched the SUN@HOME product as an extension of services for the end market and SaaS applications such as EASYASSET (digital asset management), SMARTPOWER (smart metering system) and ENERGYBOARD (customer portal for end customers) for the utilities market• Developed new channels, such as Blog for experts (dedicated to energy specialists in B2B), implementation of social media and continuous storytelling between events, articles and media relations

Milan Area, Italy

Brand identity management, from the conception and coordination of the advertising, to communication activities across channels (e.g. sponsoring, internal and external events, promotions, mailings), winning customers through national and cross media acquisition campaigns.Key Achievements:• Increased Brand Awareness from 5% (2010) to 35% (2013)• Developed the product "Verde Dentro" (supply of electric energy combined with electric mobility) leading to the birth of the first physical product "Palina" (charging tower) dedicated to target top hospitality & innovative corporations, reaching several hundred customers in the first 4 years• Supported the sales force (600 agents), through the creation of information material, the management of motivational events and incentivising competitions

Milan Area, Italy

• Creation of communication campaigns, visual identity management, contact/choice of external suppliers (e.g. illustrators, video production companies, model makers, etc.) and supervision of content production (e.g. photo shoot, print, TV commercial, etc.)• Declination of the advertising message on the different media and support to the management of integrated communication plansFollowed customers:• Reckitt Benckiser (Ava, Finish, Calfort, Napisan, Sole, Air Wick, Lip Woolite, Vanish, Cillit Bang, Veet) – about 60% of the time• Peugeot, Vitasnella, Ferrarelle, BNP Paribas, Periodici San Paolo and LG

La Spezia Area, Italy

Customer management, elaboration of communication plan and production supervision

Industrial Design Degree, Design, 98/100

Postgraduate Degree, Digital Marketing & Big Data

Postgraduate Course, Digital Marketing Skills Lab

Postgraduate Course, Evolution Marketing & Social Media

Postgraduate Course, Integrated Communication

Master Brand Communication, Communication, 110/110

http://www.polidesign.net/it/mbc

Ragioniere Programmer, 58/60