Luca Morelli Email & Phone Number

Milan, It

Milan, It

Milano, Lombardia, Italia

Milan Area, Italy

Ensure a robust and consistent RGM agenda across brands and functions (activations, Sales, Finance); Create reports in order to assess sales performances; Support Senior Category Manager to improve category performance and profitability; Build guidelines for promotions and trade strategies;Support Senior Category Manager in finding pricing opportunities in the market; Provide analysis tosupport/recommend PPA projects; Lead analysis to support decision-making process concerning mix&promo optimization; Provide price/promo analysis in order to optimize the category plans.

Rome Area, Italy

- PMO in the roll-out of PowerBI platform for advanced analytics;--- Set up of dashboards (requirement collection, interface with developers, visualization design, UAT follow up)--- Numbers check ensuring continuous improvements- Assist in the development of BAT’s mid and long-term goals and strategic objectives; - Identify and analyze issues that affect profitability & growth of the South-Eastern Area (SEA); - Analyze data coming from internal CRM, together with those coming from external sources, to provide insights to the marketing community; - Monitor and analyze changes in the external environment to spot opportunity/threat in terms of revenues and volumes across the area; - Management of the above-market reporting of the function.

Roma, Italia

- Ownership of CPM (Cycle Plan Meeting);- Management of S&OP demand forecast for NGP (New Generation Products);

Rome Area, Italy

Cesena

- Roll out of the launch of the new customer portal worldwide (marketing campaign and technical support); - Worldwide marketing campaigns for new contracts; - Cost reduction analysis and strategies; - Pricing analysis for contracts; - Periodical reporting of local branches.

Milan Area, Italy

As research assistant, I cooperated to a project named "Osservatorio sul Design", an outlook over the furniture industry.Main focus was on the drivers of resilience for companies, studying in depth some cases of success. I also worked on the develpement of project management tools for entrepreneurs of this industry.

Master'S Degree, Management

Activities and Societies: B.E.St.-Bocconi Equal Students

Bachelor'S Degree, Economics And Finance

Activities and Societies: B.E.St.-Bocconi Equal Students