Co-founder and shareholder.Developing proximity marketing and digital marketing strategies for SME and tourist operators, using integrated marketing solutions: Wi-Fi network, beacons, SMS marketing, DEM, mobile app.Projects developed and head of:• Wi-FreeCom (www.wi-freecom.com): more than 50 public Wi-Fi hotspots in south-east Sicily;• Bookinisicily.com: tourism portal linked to Comiso Airport; media center for advertising in Comiso airport official website. • Sicilyshuttle.com: digital platform to meet the demand with the offer in airport transfers bussiness in Sicily.• Comune di Comiso mobile app: mobile solution for Android and iOS created for municipality of Comiso (RG) to deliver real time institutional communications to citizens.• FreeCom ADSL (www.freecomadsl.com): local Internet Service Provider.

Head of Marketing Department and communications team coordinator.Marketing and communication strategies development.Online marketing campaigns management.Main tasks:• Defining marketing automation campaigns, user profiling and customer engagement.• Managing newsletter tools (MailChimp, MailUp, etc.).• Digital touch point performance monitoring and funnels navigation analysis.• Forecasting models.• Survey, Production and Monitoring Reporting for Business-Network Sales, Design and Development (with IT).• Online tracking campaigns and digital properties.• Development and management dashboards for monitoring.• Profile analysis and cluster creation for up-selling and cross-selling.• Costumer cross-device analysis.• Digital analysis: web analytics (Google analytics and Adobe Analytics), DMP, DSP, Facebook business manager.• Webinar supervisor and speaker

Head of Marketing Department and communications team coordinator.Marketing and communication strategies development.Brand and placement strategy development.E-Commerce ManagerOnline marketing campaigns management.Traditional marketing and communication tools development.Main tasks:• E-Commerce manager.• Defining marketing automation campaigns, user profiling and customer engagement.• Managing newsletter tools (MailChimp, MailUp, etc.).• Digital touch point performance monitoring and funnels navigation analysis.• Survey, Production and Monitoring Reporting for Business-Network Sales, Design and Development (with IT).• Online tracking campaigns and digital properties.• Profile analysis and cluster creation for up-selling and cross-selling.• Digital analysis: web analytics (Google analytics and Adobe Analytics), DMP, DSP, Facebook business manager.

Projects Manager.Developing marketing and communications strategies for multinational companies.Managing relationships with customers and suppliers.I created and developed with our team the "Extra Milano" project.Main tasks:• Defining cross media communication and marketing strategies.• Usability analysis of web tools, benchmarking, UI designing.• Users navigation analysis and reporting: Google Analytics, Facebook Insights, Adobe Omniture.• Strategic planning of games, events, local marketing, viral marketing, guerilla marketing, social activity.• HTML SEO Optimization.• Content SEO Optimization. • In-depth knowledge of social networks, their constant evolution and analysis of the new platforms.• Strategies for social media marketing.• Implementing web adverstising campaigns and web tools.• Project Management, relationships management with customers and suppliers.

Web marketing strategies for SMEs.Website development using Joomla! and custom CSS and HTML.Development and management Google AdWords campaigns.

Editor-journalist at "Perugia News" online newspaper.

Research and analysis about on-line and off-line media in Umbria (Italy). Final publication: "Umbria.it, analisi delle realtà e delle tendenze dell’informazione regionale digitale".