Leading sales team for Campania, Puglia, Sicily, Basilicata and Calabria + Molise (from Jan 2023)Business Development & Sales of complex solutions in Molecular Genetics (Next Generation Sequencing, NGS), Molecular Biology, Immunometry, POCT, Laboratory Automation, Services

•Sales Controller & Data Analyst - sales control with respect to the commercial budget, Statistics, Reports•Forecast & Budgeting - periodic forecast analysis, definition of commercial targets, business review•Tender office support - tender specifications evaluation, target lots, material preparation, offer evaluation•Corporate Communication Management - Internal and External Communication, Social Corporate Responsability, Digital Marketing Plans, CMS, Analytics, Social media, SEO, Mailchimp, Corporate Community, Press office & Public Relations, Promotion, Marketing campaigns and Media Agency Management•Business & Product Development Strategies – Data analysisPMO activities – SAP B1 implementation, Business Analytics implementation, Website & CMS, Customer satisfaction survey, International exhibitions program, New products launch.

In the Marketing team involved in supporting the Sales Force and in Corporate Communication activities. Main responsibilities: • Marketing Analysis: Competitor analysis and definition of the competitive scenario (PESTEL, SWOT, Ansoff), benchmarking. • Sales Analysis: Verification of sales trends, Creation of reports and statistics for the Sales Force • Communication Specialist: Sales Support and Communication, Commercial Presentations and new digital website features. Design and management of marketing material and promotional campaigns (Online &Offline), Management of relations with advertising agencies • Press Office & Public Relations -drafting of press releases and participation in events as a company contact

Sale and distribution of advertising packages, Customer portfolio management, Acquisition of new customers, Online & Offline communication, Development of new advertising channels (Digital & Physical), Concept & Creation of promotional campaigns, Public Relations, Organization of events and fairs, Development of new business opportunities, Marketing Consulting