Luca Pedroni Email & Phone Number

Savosa, Ti, Ch

Lugano, Switzerland

- Responsible for marketing campaigns (digital and traditional)--Swiss Cup Finals 2022 and 2023--Season card holders campaigns--Temporary Stadium and fans relocation- Responsible for the newsroom, content marketing and all digital channels: - Team manager (3 people + freelancer)- Responsible for social media (over 85000 followers), website, newsletter (6426 subscribers, 47% open rate)- Responsible for online advertising (Facebook, Instagram, Youtube, Google Ads… Show more - Responsible for marketing campaigns (digital and traditional)--Swiss Cup Finals 2022 and 2023--Season card holders campaigns--Temporary Stadium and fans relocation- Responsible for the newsroom, content marketing and all digital channels: - Team manager (3 people + freelancer)- Responsible for social media (over 85000 followers), website, newsletter (6426 subscribers, 47% open rate)- Responsible for online advertising (Facebook, Instagram, Youtube, Google Ads, Tio, Ticinonews, ...)- Head of Stadium Technology and Match Entertainment (including team management)- Responsible for official merchandising (commercial strategy, e-commerce, online advertising) +220% of sales compared to 2016-17 Show less

Lugano

- Responsible for marketing and commercial / sales strategy-- Sales team coordination-- Sponsoring and product definition-- Negotiation and management of main and national contracts-- Marketing strategy and campaigns (offline and online)-- Organisation of events for sponsors / fans-- Customer experience-- Brand management based on corporate identity-- Official merchandising management (offline sales, eCommerce, strategy and promotion)-- Coordination with… Show more - Responsible for marketing and commercial / sales strategy-- Sales team coordination-- Sponsoring and product definition-- Negotiation and management of main and national contracts-- Marketing strategy and campaigns (offline and online)-- Organisation of events for sponsors / fans-- Customer experience-- Brand management based on corporate identity-- Official merchandising management (offline sales, eCommerce, strategy and promotion)-- Coordination with Swiss Football League for joint marketing campaigns- Club communication strategy-- Development of the club's social channels and appropriate tone of voice-- Press Officer for UEFA Europa League 2017 and 2019 Group StageResults:+60% in sponsorship sales compared to the 2016-17 season+304% in merchandising sales compared to 2016-17 seasonProject manager (timing, budget, coordination):- Creation of new club brand and coordinated corporate identity- Creation of a new press room with live-streaming and TV facilities- Creation of FC Lugano Media House for the daily production of videos and photos (with private photo/video studio)- Introduction of a new system for the production of real-time graphics for social media based on the corporate image- Complete development of the new official merchandising (strategy, product selection, new online shop, warehouse and logistics, new store at the stadium)- Installation of the new giant screen and creation of the first stadium control room + Inhouse TV- Research and installation of the new cash desk system, facilities refurbishment and sales concept for the Food & Beverage area Show less

Lugano

- Multimedia Sports Journalist (TV & Web)- Sports News TV Reports and Interviews (cycling / ice hockey / football / ski)- Articles for the RSI Sport Website- Social media management for RSI Sport- Live TV Producer for FIFA World Cup and UEFA Champions League matches, Olympics, Ice Hockey Games, FIS - Ski Alpine World Cup

Lugano

- Graphics Setup and Management during Live TV Broadcasting- Content assistant for sports and news television programmes

Lugano

- New website and online shop development- Online sales increase (+50% in the first year)- SEO – Search Engine Optimization- Social Media: Facebook page creation and management (+70% fans, more interactions per post)- New CRM - customer relationship management practices

Lugano, Switzerland

- Articles writing for the official magazine monthly issue- Interviews with German and English-speaking players- Photo Shooting organization

Consultancy in order to establish the feasibility of a Business Expansion. Study and analysis to estabish business potential for an expansion from E.S.CO company to a fully Buldings' renovation company in the Milan area (Italy).

Govone, Italy

- E-commerce Website redesign- Usability / User Experience Improvement- Checkout / Conversion Rate Optimization- Pay per click Google Adwords Campaign creation and monitoring- SEM and SEO Management- Monitoring with Google Analytics

Giubiasco, Switzerland

- Small online startup selling bike products for road cycling, mountain bike- Signed contract with national distributors- Sold 30000.- CHF in one year (Europe/US)- Website usability testing / conversion optimization testing- SEO

S. Antonino, Switzerland

- Seller in the the gardening machines and irrigation systems sector- Responsible for stock management and purchase orders- Customer service for German and English-speaking customers

Msc In Marketing, Branding, Digital Marketing, Advertising, Distribution Management, B2B Marketing, Magna Cum Laude

Principal subjects/occupational skills covered: Strategic Marketing, Advertising, Strategic Brand Management, Purchasing and Supply Chain.

Bachelor In Communication Sciences, Marketing, Corporate Communication, Economics

Principal subjects / occupational skills covered: Corporate Communication, Sociology, Psychology, Human Resource Management, Institutional.

High School, Contabilità, Macro E Micro Economia, Economia Aziendale, Comunicazione, Lingue