Luca Penati Email & Phone Number

San Francisco, California, Us

San Francisco, Ca, Us

I am the CEO of Penati and Partners, a modern branding and communications firm founded in 2019 to help brands and startups successfully navigate today's complex convergence of branding, marketing, and public relations.For the past 30+ years, I helped shape, build and protect brands and companies - from Fortune 500 to start-ups. I moved to California in the late '90s to work with Apple and helped design their comeback. Since then I've launched hundreds of products and companies, in the U.S. and globally.I invest and advise startups in developing their positioning and their narrative. I built teams at major global agencies, managed more than 150 people and over $35M in revenues. I worked across countries and cultures, bringing people together, overcoming differences, and celebrating success while always bringing a positive spirit. I managed, coached and mentored terrific people, and saw them blossoming right in front of me, probably my most significant achievement.Time is the most critical thing, and at this stage of my career, I only want to work on projects I believe in and that have a positive impact. If you call me for a project, I will let you know if I am the right person for the job or will connect you to someone who's a better fit. I believe in the network and relationships we build and cultivate during our careers. I am privileged to know amazing professionals whom I consider friends, all around the world.

San Francisco, Ca, Us

Helping startups to make intelligent choices on all things related to brand, marketing and communications.

Milan, Lombardy, It

With over 30 years of experience in the USA, Italy, and internationally, Luca is an authority of branding, digital marketing and PR.Having worked both in Italy and in the US allows Luca to connect the two worlds synergistically, both from a cultural and professional point of view, so he can strategically support Italian companies either entering the American market or expanding their presence.The partnership with SmartItaly also provides an excellent solution to any American company that needs to raise its visibility in Italy and Europe.---Con oltre 30 anni di esperienza in Italia, negli Stati Uniti e a livello internazionale, Luca è un profondo conoscitore di branding, digital marketing e PR. La peculiarità di aver lavorato sia in Italia che negli USA, permette a Luca di connettere i due mondi in modo sinergico, sia da un punto di vista culturale che professionale, con un chiaro obiettivo: aiutare strategicamente aziende italiane ad entrare nel mercato americano o ad avere una presenza più importante.La partnership con SmartItaly gli consente inoltre di offrire un'ottima soluzione a qualsiasi azienda americana che abbia la necessità di elevare la propria visibilità in Italia e in Europa.

I am an unbiased advisor, partner, and sounding board to CEOs, GMs, and Principals of PR and Communications agencies.For more than 30+ years, I've worked for the best agencies in the industry: Edelman, Ogilvy, and Weber Shandwick (in alphabetical order).​I had the fortune to experience everything, from being an account executive in a small local agency in Milan to be the President of the US West Coast for one of the largest global agencies, leading a team of 200 people.​I have led clients, teams, P&Ls, practices, new business, talent growth, and everything you can imagine when you work at agencies for three decades on different continents. Every day there was something new to learn. Something exciting to absorb.​I know what it means to run an agency and deal with all sorts of challenges: from client and talent retention to business development, culture transformation, new initiatives, and often feel hopeless, even lonely. I know because I have been there. If you need someone to share an idea, get candid feedback, or drive a strategic initiative because you don't have the time or the space, I am the right person because I have been in your shoes.My Services:Advisor To CEOs, GMs, MDs, Principals1:1 Coaching For Newly Promoted LeadersWorkshop Design and FacilitationTalent Assessment and DevelopmentAnnual PlanningBusiness Development Process/ToolsInternational Expansion/M&ANew Market Entry StrategyNew Offering DesignOrganizational DesignPaid/Earned/Shared/Owned Integration

San Francisco, Ca, Us

I am helping this amazing organization with its strategic marketing and communication needs. It's so rewarding to be able to give back and have a positive impact on people's lives. BAYCAT exists to end racism and sexism through storytelling. As a nonprofit social enterprise, they educate, empower and employ young people from historically underserved Bay Area communities in the digital media arts including video production, music production, animation, graphic, and web design.Contact me if you want to help or if you need to hire a professional digital media studio. More information on their website, www.baycat.org.

San Francisco, California, Us

New York, Ny, Us

Luca currently leads Weber Shandwick West, with offices in Los Angeles, San Francisco, San Jose and Seattle.

New York, Ny, Us

Luca currently leads the Weber Shandwick San Francisco and San Jose offices, serving as executive vice president, general manager. He oversees the office operations and also national and global client engagements. He also leads Mediaco, the content-led proposition, for the West.Luca has spent 25+ years assisting companies – from Fortune 1000 to start-ups – shape their image, tell their story, engage with their stakeholders, build their brand and protect their reputation. Luca has been a speaker at several industry events and business schools in three different continents, including the US, China, Vietnam, Singapore and Italy.

New York, Ny, Us

New York, Ny, Us

In his role at Ogilvy PR, Luca oversees teams around the world and provides strategy and counsel to Fortune 100 companies and hot start-ups.

New York, Ny, Us

New York, Ny, Us

As General Manager of the Silicon Valley office, Luca's responsibilities include providing counsel to clients, mentoring the staff, building profitable growth, defining processes and overall creating an outstanding working environment for the team and clients. Luca works closely with the executive management team on planning and long-term strategic growth. Develops public relations campaigns for technology and consumer technology companies. Expert in reputation management, media relations, crisis communication, internal communications, industry analyst relations and product launches. Specialist in global public relations programs.

New York, Ny, Us

Since his arrival to the United States, Luca has worked with a wide range of companies including established players such as Apple, Samsung Semiconductor, VERITAS and TSMC and start-ups such as Pricegrabber and LightSurf (recently acquired by VeriSign.)Highlights of Luca’s achievements include: - For EDS, he was a vital team member in the overall repositioning of the company and successfully managed the Y2K crisis, with stories published in the Wall Street Journal, USA Today, Financial Times and CNN.- For i2 Technologies he managed the merger with Aspect Development, a $9.3 billion venture considered to be the largest acquisition in the software industry at the time; as well as, the repositioning of the company, with coverage in major media, including Wall Street Journal, Financial Times, USA Today, CNNfn and CNBC. - For Apple, he was an instrumental part of the turnaround team, participating in launches of several new products including the five-flavor iMacs.

New York, Ny, Us

Luca was executive vice president and deputy general manager of Edelman’s Milan office, the third largest public relations firm in Italy. There he was responsible for the development of the technology and corporate divisions; creating strategies; and implementing PR programs for companies such as 3Com, AutoDesk, Duracell, EDS, Ericsson, Hewlett-Packard, Microsoft, Minolta, NCR, Novell, Olivetti/Omnitel, Sharp Electronics, Siemens, Texas Instruments and UPS.