Luca Poggi Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Milan Area, Italy

- Responsible for the achievement of the Ad Sales budget of the Lombardy Region (Key Clients) for the Italian leading TV broadcaster- Areas of responsibility: TV channels (Generalistic channels + Free DTT), Digital, Mobile and Cinema- Leading and managing the Ad Sales team (13 people)

- Responsible for the achievement of the Ad Sales budget of Center Italy for the leading Italian Publishing Group - Newspapers and magazines, digital edition, web, mobile, tablet, ATL, BTL, Events, Branded Content- Leading and managing the Ad Sales team (15 people team)

Italia

- Responsible for creating a strong, effective and distinctive strategic positioning of the Discovery channels and brands in the Italian advertising market- Responsible for developing and monetizing the economic potential of the Discovery Networks brands (channels, programs, talent and events) through the ongoing design and marketing of a set of high quality, innovative and ambitious sponsorship initiatives, special projects and brand partnerships, hence contributing to driving ad sales… Show more - Responsible for creating a strong, effective and distinctive strategic positioning of the Discovery channels and brands in the Italian advertising market- Responsible for developing and monetizing the economic potential of the Discovery Networks brands (channels, programs, talent and events) through the ongoing design and marketing of a set of high quality, innovative and ambitious sponsorship initiatives, special projects and brand partnerships, hence contributing to driving ad sales revenues. - Build, manage and develop the Brand Partnership team (Project Management Team, Licensing Team, Digital&Social Team and In-house Creative Agency)- Responsible for achieving the Brand Partnership budget (Sponsorships and Promotions, Product Placement, 360 projects, Branded Entertainment, Licensing, Digital&Social)- Responsible for the definition of the Brand Partnership policy- Member of the Senior Management Team of Discovery Networks Italy Show less

Milano

- Establishing the short, medium, and long term goals and priorities of the Ad Sales and Promotions team for Tv, Online, Magazines and Promotions (Theatrical, Home Video, Music, Mobile, Live Events, Licensing and Retail)- TV: Disney Channel, Disney Junior, Disney XD, Toon Disney- Internet: Disney.it- Publishing: Disney Magazines and B2B/Custom Publishing- Member of the Italian Executive Management Team

Milano

Head of Advertising Sales of The Walt Disney Company- Establishing the short, medium, and long term goals and priorities of the Ad Sales and Promotions team for Tv, Online, Magazines and Promotions (Theatrical, Home Video, Music, Mobile, Live Events, Licensing and Retail)- TV: Disney Channel, Disney Junior, Disney XD, Toon Disney - Internet: Disney.it- Publishing: Disney Magazines and B2B/Custom Publishing- Member of the Italian Executive Management Team

Milano

Advertising Sales Manager at The Walt Disney Company Television Italy- Tv: Disney Channel, Toon Disney, Playhouse Disney, Disney XD- Website: DisneyChannel.it- Management of customers relationships with clients, agencies, suppliers and commercial partners - Italian representative of the Global Advertising Team of The Walt Disney Company (Media Networks)

- Pro-actively contacting companies that want to use Mediaset channels and internet websites as a channel to advert.- Inform and consult media companies and advertisers about commercial possibilities that advertising on television and the internet offer

- Corporate Communication, Issues Management and Public Affairs for leading biotech and airline companies- B2B Communication for a leading chemical company- Public speaking seminar with Romana Garassini, Professor of communication studies at Università Cattolica, Milan, Dec. 1-2, 2005- Media training seminar with Dennis Redmont, former head of the Associated Press office in Rome, Milan, June 7, 2005- Seminar on Corporate Blogs, Forums and Communities, Daimon web communication… Show more - Corporate Communication, Issues Management and Public Affairs for leading biotech and airline companies- B2B Communication for a leading chemical company- Public speaking seminar with Romana Garassini, Professor of communication studies at Università Cattolica, Milan, Dec. 1-2, 2005- Media training seminar with Dennis Redmont, former head of the Associated Press office in Rome, Milan, June 7, 2005- Seminar on Corporate Blogs, Forums and Communities, Daimon web communication, Milan, December 13, 2005 Show less

- Assisting the chief editor in the day by day work - Supervising translations of books published by the Press- Proofreader of books and articles- Applications for a PhD in American Studies at Yale University, Brown University and New York University (December 2003)- TOEFL, November 5, 2003- Score: 257 out of 300 (Computer Based Test, 84%)- GRE (Graduate Record Examination), November 19, 2003- Analytical Writing: 4.5 out of 6. Quantitative Section: 610 out of 800… Show more - Assisting the chief editor in the day by day work - Supervising translations of books published by the Press- Proofreader of books and articles- Applications for a PhD in American Studies at Yale University, Brown University and New York University (December 2003)- TOEFL, November 5, 2003- Score: 257 out of 300 (Computer Based Test, 84%)- GRE (Graduate Record Examination), November 19, 2003- Analytical Writing: 4.5 out of 6. Quantitative Section: 610 out of 800. Verbal: 400 out of 800 Show less

- Collaboration with Monthly Review Press (New York), the quarterly of cinema studies Cineaste (New York), Anne Edelstein Literary Agency (New York), and Minimum Fax Publishing (Rome)- Book Published: Tutto ciò che sai è falso 2 (Nuovi Mondi Media, 2004)- Book Published: Con un altro obiettivo (Minimum Fax, 2006)

Degree In Anglo-American Language And Literature

Activities and Societies: Computer Skills * OS: Windows 9X, 2000, XP; Mac OS X * Software: Microsoft Office (expert), Corel Word Perfect.

Diploma In English With Merit, American Studies, Literature And History

Activities and Societies: Member of UKC volleyball team. Awards: won the Kent League in 2000. Successfully passed Second year exams.