Luca Pozzetti Email & Phone Number

Como, It

Milano

I am responsible for 2 key Italian customers/retailers - Esselunga and Metro - and on top I have got the full responsibility for ECommerce & new channels/business development. In this role I have:-Started E:Commerce business with Amazon, EPrice, Dalani, Privalia, Groupon, Groupalia and other minor players. Partnership with CasaHenkel. Set and launched the Vileda E:Shop-Set up a network of 9 sale reps in DIY/Houseware channels and hired a national agency in consumer electronics. Started… Show more I am responsible for 2 key Italian customers/retailers - Esselunga and Metro - and on top I have got the full responsibility for ECommerce & new channels/business development. In this role I have:-Started E:Commerce business with Amazon, EPrice, Dalani, Privalia, Groupon, Groupalia and other minor players. Partnership with CasaHenkel. Set and launched the Vileda E:Shop-Set up a network of 9 sale reps in DIY/Houseware channels and hired a national agency in consumer electronics. Started business with BricoIo, Self Gardino, OBI, Eurobrico, etc. in DIY and MediaWorld, Unieuro, Trony, Euronics, Expert and Comet in Consumer Electronics. - Department stores: entered Mercatone Uno and Conforama.- Discounters: working with MD, Eurospin, Lidl, Ekom, IN's and other minor retailers- Entered the pet store channel. Got listing in Arcaplanet and Isola dei Tesori. - Started the business with some wholesalers working in the street market channel. - Got the own label business of Conad (entire category, 20 items) Reporting to the Commercial Director. Show less

Milan

Responsible for some of the main Italian customers/retailers: Esselunga- client nr. 1 in term of turnover and profit - Auchan group, Conad group for a total turnover of about 25MIO€. With those clients I have the following responsibilities:•Yearly contract negotiation•Promo plan definition•Listing of new products•Customer P&L and contribution•Support to sales reps working on the field•Category Management projectsReporting to the Commercial Director.

•Marketing Director at VILEDA–FHP Italy, based in Milan. Responsible for consumer and trade marketing of the Italian subsidiary (the most important one world-wide) with a team composed by 8 people (4 PMs, 2 in trade marketing, 2 assistants):• Total A&P budget management• Marketing Mix definition of all the existing categories• Marketing Mix definition of the new launches (4/5 per year) and re-launches• Media plan definition • Brand Management – Vileda & Wettex• Trade… Show more •Marketing Director at VILEDA–FHP Italy, based in Milan. Responsible for consumer and trade marketing of the Italian subsidiary (the most important one world-wide) with a team composed by 8 people (4 PMs, 2 in trade marketing, 2 assistants):• Total A&P budget management• Marketing Mix definition of all the existing categories• Marketing Mix definition of the new launches (4/5 per year) and re-launches• Media plan definition • Brand Management – Vileda & Wettex• Trade marketing strategy definition• Category Manager project implementation • Part of International teams• Management of international innovation projects locally developed Reporting to the General Manager. Show less

International Marketing Manager at VILEDA-FHP KG, based in Milan. World-wide responsible for the Scourer product line:• New initiatives development (from the concept to the final product through the Gate process) and implementation• Marketing Mix Definition• Research Validation• ADV development• Support to the countries and to the factories • Frequent meeting with the Board, the Regiona VP’s and the Local Management. Reporting to the Category Manager who reports… Show more International Marketing Manager at VILEDA-FHP KG, based in Milan. World-wide responsible for the Scourer product line:• New initiatives development (from the concept to the final product through the Gate process) and implementation• Marketing Mix Definition• Research Validation• ADV development• Support to the countries and to the factories • Frequent meeting with the Board, the Regiona VP’s and the Local Management. Reporting to the Category Manager who reports to the VP Sales and Marketing. Show less

Brand Manager at VILEDA-FHP ITALY, based in Milan. Responsible for the key products of the company: Mocio, Gloves, Scourers, Floor-cloth

Brand Manager at POLAROID, based in Varese.Responsible for the core business products: instant cameras and films

Brand Manager at GILLETTE GROUP ITALY, based in Milan. Positions: • May 99: Brand Manager – DURACELL BATTERIES• Jul. 98: Brand Manager – PARKER PENS• Mar. 97: Trade Marketing Executive – DURACELL BATTERIES • Sept. 97 / Dec. 97: Sales experience (Account) - DURACELL• Jul. 95: Product Manager – DURACELL BATTERIES

Business Management & Marketing, Economics

Master E-Commerce & Business Online, E-Commerce/Electronic Commerce