At Boys Do Cry, I had the fantastic chance to play with big ideas for even bigger names like Netflix, Spotify, and Amazon Prime Video. My job was mixing fun, strategy, and production to cook up campaigns tailored to the vibrant and diverse Brazilian audience. We didn’t just push the envelope—we filled it with colorful, engaging stories that resonated deeply with local tastes and traditions. Whether it was turning up the volume at Spotify or adding more binge-worthy zest to Netflix, our goal was always to make marketing feel like a match for the Brazilian beat!

will is probably the bank that comes closest to what we can call a friend. It was the first digital bank in Brazil to speak on equal terms with its customers, offering products and services with all the care and information that people deserve. Take a look at what I did there:-Participated in the development and launch of the Willbank brand and its communication fronts.-Branding and creative standards: developing and implementing brand fundamentals such as persona, tone of voice, and visuals to ensure consistency and quality of communication.-Managing a creative team and developing processes with designers, copywriters, videomakers, planners, and other professionals to deliver creative solutions for business problems from initial briefing to final product delivery.-Providing creative direction by guiding the team and offering constructive feedback on their work.-Acting creatively in different business areas, responsible for CRM communication, acquisition, branding, and social media, among others.-Collaborating with other company areas such as product and legal to develop creative strategies that meet business needs.-Staying up-to-date on market trends: my team not only worked closely with the research department but also developed our own mechanism for staying up-to-date on the latest creative trends and technologies that could be applied to the business.-Defining and managing the creative team's budget.-Led leadership meetings by presenting creative ideas and the team's impact, providing insights and guidance on the potential of creativity in business.-Built relationships with internal clients to understand their needs and develop creative solutions.-Recognition: We were finalists in the TikTok Ad Awards 2022 with the most engaged brand challenge on the platform.

Absolut, Chivas, Jameson, and Beefeater are some of the global brands I was responsible for creating and developing content and communication strategies for at Pernod Ricard Brazil. But it wasn't just that, it also included researching, writing, and editing content and advertising for various channels such as brand social media, blogs, emails, print and digital materials, events, points of sale, and partners. We formed an in-house creative nucleus that developed integrated creative campaigns from start to finish, such as the launch of Absolut Extrakt and Beefeater Pink, as well as iconic campaigns in collaboration with other teams like Absolut #ArteResiste and #AmorResiste, which had a high impact in bringing disruptive themes to the center of the conversation. I also managed the creation, execution, and monitoring of content with creators and influencers in various immersive experiences with the brands, such as the Beefeater Secret Garden, Absolut.lab, Jamerson Backyard, Chivas Venture, among several others. To do so, I was constantly connected with marketing and content trends, and always attentive to changes in advertising, privacy, and algorithm policies of digital platforms. My day-to-day ran parallel to brand managers to understand their business objectives and develop content solutions that meet them. I also supervised and guided other content team members, including writers, editors, and graphic designers, to ensure the quality and consistency of the produced content. Finally, I had the opportunity to participate in events and training abroad, creating even more connections with the brands and the company's culture.

Participation in the creative textual development for the launch of the Natura Luminus line with the exclusive Pró-teia technology. The challenge of the project was to develop a language that would arouse the desire for the product while addressing a disruptive technology, which in turn should be translated into a language that is palatable to both expert consumers in the area and curious consumers, as well as the popular brand resellers.

At Ampfy, I was a creative copywriter for several brands of Lenovo and Coty, companies in the technology and cosmetics universe, respectively. I participated in the development of various creative projects in collaboration with areas such as planning, account, media, production, content, and marketing teams of the companies as well. I developed various projects that went through social media, website content, product launches, growth marketing, brand experiences, among others.

At New Vegas, I was a creative copywriter for the agronomic technology brand John Deere. It was an immersion in the agro universe, something completely new that required great adaptability and a lot of research in a short period of time to enable me to create and write, establishing technical connections with the technological attributes of the products but also human connections with consumers and their habits.

Copywriter for Localiza Hertz.

Fbiz was a moment of great learning and expansion in my career. In addition to working as a creative copywriter, it was at this agency that I deepened my knowledge of brand content strategies, an area that I saw emerging and growing before my eyes at that time. I strategically and creatively served clients such as Absolut, Chivas, Jameson, Ray-Ban, Oakley, Netshoes, Zattini, Ovomaltine, among others.

Freelancer Copywriter for Grupo Pão de Açúcar and Citroën.

Freelancer Copywriter for Itaú.

Freelancer Copywriter for P&G - Pantene.