Lucas Coiro Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Hoofddorp, North Holland, Netherlands

• Managing incrementality studies for marketing purposes across EMEA media activities, enhancing ROI insights and optimizing marketing strategies.• Managing agencies to increase output on Paid Media, improving communication channels and aligning objectives for campaign success.• Created A/B test framework to promote and catalogue tests across our entire media landscape, following best analytical practices. • Leveraging SQL expertise to extract actionable insights from… Show more • Managing incrementality studies for marketing purposes across EMEA media activities, enhancing ROI insights and optimizing marketing strategies.• Managing agencies to increase output on Paid Media, improving communication channels and aligning objectives for campaign success.• Created A/B test framework to promote and catalogue tests across our entire media landscape, following best analytical practices. • Leveraging SQL expertise to extract actionable insights from Snowflake data warehouse, driving informed decision-making and uncovering opportunities.• Spearheaded a program focused on enhancing technical skills among the team, encouraging a culture of continuous learning and development to stay ahead.• Acting as the point-of-contact for Marketing Analytics within the EMEA region, collaborating with the Global Analytics team to enable Marketing Mix Modeling (MMM) and Geo-tests studies, providing data-driven insights to drive marketing initiatives effectively. Show less

Netherlands

• Creation and management and upkeep of reporting framework to the wider business that provides actionable insights to support strategic decision-making.• Collaboration with cross-functional teams to design and implement improvements on-site across 6 different websites to standardize page and product names to enable dynamic campaigns.• Deployment of Inventory Management campaigns.• Restructure of Search and Shopping campaigns to follow up-to-date trends, leaning on… Show more • Creation and management and upkeep of reporting framework to the wider business that provides actionable insights to support strategic decision-making.• Collaboration with cross-functional teams to design and implement improvements on-site across 6 different websites to standardize page and product names to enable dynamic campaigns.• Deployment of Inventory Management campaigns.• Restructure of Search and Shopping campaigns to follow up-to-date trends, leaning on automation and machine learning to increase efficiency and scalability and decrease complexity.• Constant Beta testing campaigns to keep ahead of the curve and drive best-in-class performance. Show less

Netherlands

• Creation and standardization of new Tracking Taxonomy for better tracking of all campaigns performance across multiple Paid Media campaigns• Implementation, Optimization and Reporting on Search, Shopping and Display campaigns across the EMEA region over multiple countries and languages.• Handling of Feed Management platform (Channable) to automate Search and Shopping campaigns.• Development of automated reporting framework utilizing Supermetrics for data extraction of… Show more • Creation and standardization of new Tracking Taxonomy for better tracking of all campaigns performance across multiple Paid Media campaigns• Implementation, Optimization and Reporting on Search, Shopping and Display campaigns across the EMEA region over multiple countries and languages.• Handling of Feed Management platform (Channable) to automate Search and Shopping campaigns.• Development of automated reporting framework utilizing Supermetrics for data extraction of all Paid Media efforts and post-click performance from Adobe Analytics.• Blending data using Data Viz platforms (Looker and PowerBI) to create interactive dashboards for easy-to-digest insights. • Search Ads 360 onboarding, setup and operationalization, with tasks ranging from Floodlight implementation, event mapping with end-to-end testing, integration with Merchant Center for Inventory Campaigns, automated rules and bid strategies setup. Show less

São Paulo, Brazil

• Oversee IBM's Global Search program for LATAM market.• Training and management of team members in Excel, Power Query, Google Ads, Search Ads 360, Campaign Manager, Google Analytics, Social Platforms.• Budgeting and forecasting to advise clients on strategic planning and how to reach specific local goals.• Presentation for local and global leads on current campaign performance and growth possibilities.

São Paulo, São Paulo, Brazil

• Planning, Implementation and Coordination of IBM's Global Search program for LATAM market, with collaboration of an extensive team of digital marketers, SEO and Data Intelligence specialists, with weekly, monthly and quarterly meet-ups for coordination, reporting and presentations.

São Paulo Area, Brazil

Digital Marketing (Performance and Advertising) for IBM• Agile Scrum Framework• Negotiation with Direct Media partners.• Usage of Bid Manager platform (Search Ads 360) and AdServer (Google Campaign Manager)• Analytics setup and Tag Management.• Creation of dashboards for real-time control of campaigns through Excel (PowerQuery +Pivots) and Data Viz platform (DataStudio).• Development and presentation of monthly, quarterly and special campaign's report for IBM.•… Show more Digital Marketing (Performance and Advertising) for IBM• Agile Scrum Framework• Negotiation with Direct Media partners.• Usage of Bid Manager platform (Search Ads 360) and AdServer (Google Campaign Manager)• Analytics setup and Tag Management.• Creation of dashboards for real-time control of campaigns through Excel (PowerQuery +Pivots) and Data Viz platform (DataStudio).• Development and presentation of monthly, quarterly and special campaign's report for IBM.• Leveraging first and third-party data to build audiences and making informed audience targeting cross-channel. Show less

Brazil

Digital Marketing (Performance) for IBM Brazil's events and products.• Development, planning, implementation, tracking and Reporting of Media Plans for local campaigns.• Managed Google, LinkedIn, Twitter and Direct Buy partners.• Automation of reports in Excel, utilizing both Queries and Supermetrics.• Control of financial process to ensure that all payments are in compliance with client's requirements, ranging from opening new accounts and negotiating payment terms to monthly… Show more Digital Marketing (Performance) for IBM Brazil's events and products.• Development, planning, implementation, tracking and Reporting of Media Plans for local campaigns.• Managed Google, LinkedIn, Twitter and Direct Buy partners.• Automation of reports in Excel, utilizing both Queries and Supermetrics.• Control of financial process to ensure that all payments are in compliance with client's requirements, ranging from opening new accounts and negotiating payment terms to monthly billing control.• Usage of Bid Manager Platform (Kenshoo) and Ad Server (Sizmek).• Database Data Quality Assurance.• Report Analysis in Data Viz platform (Tableau). Show less

São Paulo

Digital Marketing for Retail Companies (Alcatel, Angeloni Eletro and Super) and Lead Generation (PUC)- Creation, monitoring, optimization of Search, Display and Shopping Campaigns in Google Ads and Bing.- Creation, monitoring, optimization on Paid Social (Facebook), Criteo and Marketplaces (B2W and Cnova). - Development of Automated Reports and Dashboards utilizing Supermetrics and Google Data Studio.

Bachelor'S Degree, Advertising

Inglês

Intercâmbio para escola de línguas EC - Los Angeles em Agosto de 2014 para o aperfeiçoamento da língua inglesa com duração de 1 mês e.