Lucas Santana Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

- Led Successful execution, optimization and analysis of brand and performance campaigns for large clients such as Google, Samsung, Heineken, Nestle, Globo, Microsoft, Betano, BRF, but also with long tail clients driving their success transitioning to larger clients.- Execute, optimise, and analyse brand campaigns using internal and external tools and dashboards (Tableau, JIRA, Salesforce) to quantify opportunities, forecast risks, develop solutions to customer challenges, and proactively… Show more - Led Successful execution, optimization and analysis of brand and performance campaigns for large clients such as Google, Samsung, Heineken, Nestle, Globo, Microsoft, Betano, BRF, but also with long tail clients driving their success transitioning to larger clients.- Execute, optimise, and analyse brand campaigns using internal and external tools and dashboards (Tableau, JIRA, Salesforce) to quantify opportunities, forecast risks, develop solutions to customer challenges, and proactively act to improve results.- Preparation of key data points for client meetings and in support of media & strategic recommendations and own post-campaign analysis with learnings and recommendations;- Establish a long-term relationship with key clients and ensure that Twitter's cross-functional team knows their needs;- Performance Background with e-commerce and delivery app clients, focus on performance indicators such as ROAS.- Deliver best-in-class customer service to Twitter's advertiser and agency partners.- Drive education on Twitter products, updates, best practices, and how to develop effective campaigns, Drive product adoption of Twitter's new ad units and formats. Show less

São Paulo, São Paulo, Brasil

- Manage a portfolio of key performance clients, such as ABI, Globoplay, Magalu, Burger King and Picpay, driving their performance strategy and also providing weekly reports, best practices suggestions and optimizations for performance campaigns.- Support on performance products adoption for Twitter's new ads features and formats.- Work with cross functional teams to educate clients and agencies with Twitter's performance products.- Lead the Integration of the Performance outcomes… Show more - Manage a portfolio of key performance clients, such as ABI, Globoplay, Magalu, Burger King and Picpay, driving their performance strategy and also providing weekly reports, best practices suggestions and optimizations for performance campaigns.- Support on performance products adoption for Twitter's new ads features and formats.- Work with cross functional teams to educate clients and agencies with Twitter's performance products.- Lead the Integration of the Performance outcomes team with the Large client solution team in Brasil, creating a new workflow, definition of top priority clients and trainings- Acting as CAM covering the Finance vertical. Show less

São Paulo, Brasil

-Manage performance strategy to the acquisition and engagement campaigns to the OLX marketplace business.-Managed the lead acquisition strategy to the auto vertical.

São Paulo, Brasil

- Build the Digital Paid Media strategy for performance and branding campaigns.- User Acquisition and engagement campaigns for more than 500+ products (routes).- Campaign and budget optimization.- Build and manage the relationship with advertisers and partners (Google, Twitter, Facebook and Smartly).

São Paulo E Região, Brasil

- Paid Media strategy for user acquisition in Brazil (Facebook and Twitter).- Testing roadmap.- Optimization for efficiency improvements and incrementality results.- Cross-functional collaboration within internal teams such as Creative, AdTech, Data and finance (budget pacing)

São Paulo E Região, Brasil

- Planning, launch, analysis and optimization, for all digital campaigns related to Uber Field Marketing strategy.- Brand (awareness) and performance (traffic) campaigns, using multiple channels (Facebook, Google, Twitter, Teads, Oath). Also responsible for the post-campaign report.

São Paulo E Região, Brasil

- Media Planning, Strategy, Measurement and Optimization, supporting Mobile clients (Uber and iFood) with solutions and appropriate campaign structures based on KPI’s.- Product and Best Practices expert: training clients and agencies to guarantee effective campaigns development;- Cross-functional collaboration within internal teams such as Research, Content Partnership, Brand Strategy and others to guarantee campaign strategies’ execution accordingly to brand’s needs.

São Paulo E Região, Brasil

- Autos and Mobile vertical - Account manager - Training and qualification of brands and their agencies for the Twitter ads platform. Campaign management and budget optimization according to KPIs informed. Report elaboration for post-Campaign and QBRs. - Mid Market Sales (MMS) - Sales prospecting - Prospection and development of new clients as well as creating and presenting proposals adapted to the brands’ needs.

Exchange rate negotiation, document analysis and wire payments operation, exchange products management.

Management reports for decision making, customer complaints support regarding foreign exchange transactions.