Lucas Diniz Email and Phone Number
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Professional with +15 years experience in Communications, Public Relations and Sports Marketing. Currently Publishing team lead in adidas Brazil managing content production across multiple platforms, brand events and partners. Previously Communications lead in ESPN, Fox Sports and Star+ (The Walt Disney Company). Large experience with sports content, media and influencers relations, press events, crisis management, branding, sponsorships, and major events such as FIFA World Cup, Olympic Games, NFL, NBA, Premier League, LaLiga, US Open and others. Earlier, by Ketchum, worked in Samsung account focused in sports marketing and Rio 2016 Olympic Games planning. Also took part in Liberty Mutual activations with press and digital influencers during the matches of FIFA World Cup Brazil 2014, performing actions in host cities. Previously worked at P&G headquarters, making the attendance of trademarks Gillette, Duracell, Head&Shoulders and Old Spice, acquiring experience with major sports events, such as the sponsorship of Brazilian Football National team, FC Barcelona, UFC, motor racing championships and sponsored athletes. ________Profissional com +15 anos de experiência em Comunicação, Relações Públicas e Marketing Esportivo. Atualmente liderando a equipe de comunicação, PR e Social Media da adidas Brasil, gerenciando a produção de conteúdo para múltiplas plataformas, eventos de marca e parceiros. Anteriormente gerente da área de Comunicação na ESPN, Fox Sports e Star+ (The Walt Disney Company). Ampla experiência em conteúdo esportivo, relacionamento com a imprensa e influenciadores, eventos de mídia, gerenciamento de crises, ações de experiência de marca, patrocínios e grandes eventos como a Copa do Mundo da FIFA, Jogos Olímpicos, NFL, NBA, Premier League, LaLiga, US Open e outros. Em outras experiências, pela Ketchum, trabalhei na conta da Samsung focado no conteúdo de marketing esportivo e planejamento das ações de imprensa da marca para os Jogos Olímpicos Rio 2016. Ainda pela Ketchum estive com a Liberty Seguros nas ativações com a imprensa e influenciadores digitais durante os jogos da Copa do Mundo da FIFA Brasil 2014, realizando ações nas cidades sede do Mundial. Anteriormente passei pela P&G fazendo o atendimento das marcas Gillette, Duracell, Head&Shoulders e Old Spice, adquirindo experiência com grandes eventos e ações esportivas, como o patrocínio da Seleção Brasileira de Futebol, FC Barcelona, UFC e atletas patrocinados.
Adidas
View- Website:
- adidas.com
- Employees:
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Senior Communications And Pr ManagerAdidas Aug 2021 - PresentSão Paulo, BrasilPublishing team lead in adidas Brazil. Content strategy in PR, social media and brand partners across sports and cultural marketing. Campaigns management in multiple categories such as Football, Running and Originals. Content production workflow in major events such as FIFA Women's and Men World Cup, Boston, Berlin and Rio Marathons, Lollapalooza Brazil and local football clubs jersey launches and activations (Atlético, Cruzeiro, Flamengo, Internacional and São Paulo). Consistant digital activation with athletes, artists and content creators. Sinergy across Brazil, Latin America and Global teams.
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Communications And Pr Manager At Espn, Fox Sports And Star+ (The Walt Disney Company)Espn Jun 2019 - Aug 2021São Paulo, São Paulo, BrasilPublic Relations and Communications Manager at ESPN, FOX Sports and Fox General Entertainment, rebranded to Star in February, 2021. PR strategy considering media briefings, press releases, interviews, crisis management, press trips, media and influencers relations. Also support to Internal Communications. Large experience with major sport events such as NFL, NBA, Premier League, La Liga, US Open, FIFA World Cup and Olympic Games. -
Communications And Pr Specialist At Espn (The Walt Disney Company)Espn Mar 2017 - Jun 2019São Paulo, São Paulo
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Senior Account Executive (Espn)Agência Ideal H+K Strategies Nov 2015 - Mar 2017São Paulo E Região, BrasilPublic relations and press officer in ESPN. Development of strategic plans for media and digital influencers. Content production, events, press trips and relationship with ESPN on air talents and executives. Local support in Rio 2016 Olympic Games, working with journalists and digital actions to promote ESPN content in Rio. Experience in actions related with the sports leagues such as NFL, NBA, Premier League, La Liga, Bundesliga, Copa do Brasil, and others. -
Account ExecutiveKetchum Jul 2013 - Nov 2015São Paulo E Região, Brasil* SAMSUNG:- Attendance in the area of sports marketing and electronic products. - Development of strategic planning for sports marketing, Olympic Games Rio 2016 and special actions for products launching. - Press events, activation actions with players Paulo Henrique Ganso, Kaka, Thiago Silva, Paulinho and Lucas.- Special projects: Launching of the campaign of the smartphone Galaxy Note 4 with Gabriel Medina and Bob Burnquist, the sky-high cine project for the release of 105 inches TV, book “Olhar de Torcedor” with pictures of football taken from Samsung smartphones and others.- Reports of ad equivalence, press releases, media briefings for spokesmen, interview accompaniment with executives and media relations with journalists of sports, technology, business and marketing.* LIBERTY MUTUAL INSURANCES (LIBERTY SEGUROS):- Work with press and digital influencers during World Cup in Brazil. Organization of special PR events in six different cities: Salvador, Fortaleza, Curitiba, Belo Horizonte, Rio de Janeiro and Sao Paulo. - Development of speeches for spokesmen, media briefings, press releases, PR reports and other activities. - Elaboration of content related with sustainability, business and marketing.* P&G: - Public Relations for brands focused on sports and male public: Gillette, Duracell, Head&Shoulders and Old Spice. - Development of communication strategies for brand exposure with events, press kits, press releases, videos and special content for press and digital. Media briefings and interview accompaniments with executives. - Focus on actions related to media and sports marketing, sponsorship of athletes, teams, events and championships. - Production and organization of press conferences and exclusive interviews with great sportsmen such as Pelé, Neymar, Roger Federer, Oscar Schmidt, Anderson Silva, Bruno Senna, Luiz Felipe Scolari, David Luiz, Daniel Alves, Oscar, Paulinho, Lucas, Marcos, Vitor Belfort, José Aldo and others. -
Marketing And Communications AnalystFranca Basquetebol Clube Sep 2011 - Jun 2013Franca, São Paulo - Brazil- Expertise in communication, marketing and media relations- Development of marketing projects for improving the structure of one of the most traditional basketball teams of Brazil- Responsible for relationship with sponsors, providers, national league organization and TV.- Press officer and manager of the official profiles on Facebook, Twitter, Youtube and Tumblr. - Text and photograph editor and video producer.- Video production of the documentary in tribute to former coach and most important Franca’s basketball player, Hélio Rubens Garcia.- Some results achieved: expansion of Franca’s official fanpage on Facebook and Twitter profile (prize winning of the best fanpage of teams in NBB on Facebook)- Development of the first official Youtube channel of basketball teams in Brazil. More than 140 videos posted in less than a year after the creation of the platform)- Improvement of the associate plan for special fans. - Launch of the first official store of a basketball team in Brazil. - Contract negotiation with sporting goods suppliers.
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Communications InternIbm Brasil Sep 2009 - Aug 2011Hortolândia, São Paulo, Brasil- Content provider for internal public and executives: stories for intranet, newsletters, official TV, message board and official executive’s statements. - Participation on awareness-raising and training campaigns. - Holding and supporting communication in internal events in different areas such as Human Resources, Technology, Sales and Innovation Team. - Use of Photoshop and Power Point for layouts for TV and presentations. - Launch of internal communication committee.- Initial experience as an intern and becoming effective in June, 2010. -
Technical Support AnalystSamsung Electronics Apr 2008 - May 2009Campinas E Região, Brasil- Support of Samsung’s clients in all Brazilian territory. Support in complete line-up of cellphones, electronics and home appliance products. - Experience in relationship and after sales service.
Lucas Diniz Skills
Lucas Diniz Education Details
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Management And Sports Marketing -
Communication - Journalism
Frequently Asked Questions about Lucas Diniz
What company does Lucas Diniz work for?
Lucas Diniz works for Adidas
What is Lucas Diniz's role at the current company?
Lucas Diniz's current role is Senior Communications and PR Manager na adidas.
What is Lucas Diniz's email address?
Lucas Diniz's email address is lu****@****spn.com
What is Lucas Diniz's direct phone number?
Lucas Diniz's direct phone number is +5511367*****
What schools did Lucas Diniz attend?
Lucas Diniz attended Escola Superior De Propaganda E Marketing, Pontifícia Universidade Católica De Campinas.
What are some of Lucas Diniz's interests?
Lucas Diniz has interest in Planejamento De Marketing, Fotografia, Relacionamento Com Clientes, Assessoria De Imprensa, Produção E Edição De Vídeos, Comunicação.
What skills is Lucas Diniz known for?
Lucas Diniz has skills like Communication, Press Releases, Press, Marketing Communications, Social Media Marketing, Social Media Strategist, Sports Marketing, Sports Photography, Video Production, Text Editing, Teamwork, Marketing Social.
Who are Lucas Diniz's colleagues?
Lucas Diniz's colleagues are Sofia Sosa, Liliana Osorio, Kuljeet Joti, Carlos Carlos, Will's Room, Jack Casalme, Cesar J Garcia.
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Lucas Diniz
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