Lucas Driedger Email & Phone Number

Toronto, Ontario, Canada

- Marketing strategy and social strategy- Brand management, including content creation for Caravel Law social platforms (Twitter, LinkedIn, Facebook, etc.)- Email newsletter curation/distribution to an audience list of +3.5k subscribers- Website maintenance including SEO strategy- Lead-generation platform management (Growth Genius)

Toronto, Canada Area

- Social strategy/planning/scheduling for all Universal Music Canada owned platforms - UMUSIC & MusicVaultz (Facebook, Twitter, Instagram, IGTV, TikTok, Snapchat, YouTube, Pinterest, Tumblr, etc.)- Brand management/design/strategy - UMUSIC & MusicVaultz- Collection and organization of social & web data analytics (Facebook Business Manager, Twitter Analytics, IconoSquare, CrowdTangle, SproutSocial, KeyHole, Google Web Traffic Analytics)- Digital marketing strategy for brand projects and artist projects (strategy for multiple DSPs including Spotify, Apple Music & Amazon Music, as well as specific artists who are pushing singles, albums, concerts, etc.) - Blog management/creation/maintenance for both UMUSIC & MusicVaultz including copywriting, banner design, content curation- Newsletter curation & creation for over 100k subscribers (dotmailer, dotdigital)- Contesting strategy/planning/execution with multiple ROI's that include audience growth, audience engagement, and streaming consumption- Creation of rules & regulations, release waivers, and other legal documents for contesting opportunities, content shoots, and public/private events- Producer of long-form & short-form video content including the strategy, production, and coordination of all content hosted on UMUSIC and MusicVaultz platforms - Knowledge of Photoshop, Premiere, Illustrator, and basic HTML skills for content creation- Content hosting including interviews both on and off camera- Photography for live concert shows, public/private events, meet&greets, industry plaque presentations + more- Writing pitches & proposals for events, contests, content that meet business goals - Digital ad strategy for Universal Music Canada owned brands (Audience and Geo-targeted ad strategy to capture required demographic)- SMS marketing strategy for brand projects and artist projects- Competitor monitoring and analysis- Constant research to maintain a leading understanding of trends in the digital landscape

Toronto, Canada Area

- Manage, strategize, and execute social media content for all Universal Music Canada platforms (Twitter, Facebook, Instagram, YouTube, Snapchat, Musically/TikTok).- Curate what trends are surfacing within pop culture.- Write appealing content on new music, artist relations, and pop culture for an established and growing audience.- Create long-form blog content, short-form blog content, Quizzes, Lists, Gifs, Memes, Instagram Stories.- Help strategize interesting and relevant video content to then be added across all social platforms.- Assist with weekly newsletter copy, advertisement copy, and captivating content headlines.- Strategize and execute contests and larger campaigns throughout the year to promote brand, artists, and new music.- Cover concerts & music festivals (WayHome Music & Arts Festival, CBC Music Festival).- Live tweet award shows with engaged audience (The GRAMMYs, The JUNOs, MTV VMAs, MMVAs, BBMAs, AMAs).- Produce artist interviews, Facebook Live videos, Periscope videos, Instagram Live videos.- Produce original content for UMUSIC YouTube channel- Work hand-in-hand with PR team to strategize sharable content when artists are in market.- Plan all social content weeks in advance to be on top of all things trending- Photography for plaque presentations & artist pop-up shops / meet & greets

Toronto - 299 Queen Street West

- Administered all incoming and outgoing prizes for BellMedia Radio.- Promotions done for 104.5 CHUM FM, 99.9 VIRGIN RADIO, 10.10 NEWSTALK, 10.50 TSN.- Produced original digital content that mainly consisted of coverage of Top 40 artists.- Updated web contest pages & maintained active social media accounts.- Collaborate on current and future promotions for each BellMedia Radio Station.

Toronto - 299 Queen Street West

- Promoted contests, products & stations for Bell Media’s radio industry. - Promotions done for 104.5 CHUM FM, 99.9 VIRGIN RADIO, 10.10 NEWS TALK, 10.50 TSN.- Determined and then interacted with specified target demographics. - Gained experience doing promotions for a variety of clients and managing their requirements. - Gained experience working on a team to accomplish marketing goals. - Gained experiencing creating and managing multiple platforms of professional social media.

Toronto - 299 Queen Street West

- Made calls to contest winners and informed them that their prizes were ready for pick up. - Wrote cheques for winners and organized CHUM FM Promotions & Marketing documents. - Performed various tasks assigned to me by my supervisor (ex. organize promotions storage room). - Helped out with the annual CP24 CHUM FM Christmas Wish Breakfast event. - Gained experience on how to comfortably communicate with people over the phone. - Gained experience on how to effectively work both independently as well as with a group. - Gained an in depth understanding of how the Radio Industry operates.

- Created digital content for social media platforms (Twitter, Facebook, etc.).- Updated and recorded current digital sales for social marketing purposes.- Contributed ideas and strategies for social growth within a collaborative team. - Gained experience with various tools to monitor social trends and analyze insights.- Gained experience in programs such as Hootsuite and Facebook’s Advertising Manager for booking social media advertisements.- Gained experience with Wordpress and the backend of blogging--including SEO strategy.

Toronto - Queen & Bathurst

- Interacted with customers and took drink orders.- Created a range of particular handcrafted beverages. - Performed varies maintenance tasks in order to keep the work environment clean. - Gained experience with comfortably interacting with a variety of people. - Gained experience with quickly learning a new skill and putting it to use. - Gained new experience using a cash register.

Newmarket - Upper Canada Mall

- Interacted with customers and assisted with purchases. - Organized the store, and helped create a promotional video. - Gained experience on how to effectively sell.