Building B2B partnerships that will change the future through education

Charlie is the platform that connects apartments with people who need a place for short, medium, or longer stays.In front of B2B, I connect Construction Developers with Charlie, mapping the products (buildings), and leads generation (the owners of apartments) with the offer of the management investments, Charliemanages all the operations and monetizes the assets to rent.Some of the activities:- To plan the strategy for Growth Marketing: Acquisition, Activation, Engagement, and Retention.- Relationship with construction developers and mapping the products to grow our offer.- To organize and improve the journey with the launch of new buildings.- ABM's strategy with construction developers is deep relationships and strong partnerships.- Lead generation with different journeys - To create different champion offers to attract new clients: tests, offline and online journeys.- Structure and put methodologies BANT in practice for the Sales Team (BDRs and Closers).- Gamification: The program Charlie for partners where we train the home brokers to sell our product and reward them with points that gain experience.

In Marvin, as a leader of Marketing team, I built the team rapidly of 2 last months in 2022 to start 2023 with full team. Our mission was demand generation for the sales team beyond marketing actions and to position our brand in our target audience.Some of the highlights:- Project management with automation - reducing the time delivery, monitoring the fluxe and following- Videos on Youtube for the customers journey improvement the experience- Position our brand with success inside franchising segment - deep value with clients and partnerships - Enablement sales team on trade - step by step with presentation and support to customers- Chat bot implementation for CX team - With automation we could scale the business, site and landing pages with chat to help potential clients and clients- Tests A/B for call to action to meet better way to alcance our target audience- Buyer persona and full journey (communications steps) built with marketing and product team- Social media strategy with posts to top of funnel, objective was greater reach to people know about what is Marvin and what we do. Medium of funnel to people understand when to use the product and how. Bottom of funnel to see clients recommending the product and explaining benefits in real life- On LinkedIn we grow up more than our competitors and create authority with NewLetters (https://www.linkedin.com/newsletters/marvinforma-7049762062255734784/).

I opened the Inbound Marketing area with a focus on lead generation. The goal was to help structure lead generation campaigns with the marketing agency, increasing the company's MRR through MQL leads with the facial biometrics product.Some highlights:- Structuring new processes within the CRMs: Salesforce for managing leads and monitoring MRR goals and new business. Hubspot for monitoring team communications with leads: Email cadence, touch points, A/B testing.- Inbound Leads strategy generated with the entire funnel in mind: Tofu, Mofu and Bofu. A/B testing.- Content within the media planning by channel (Google, Meta and LinkedIn). Different formats for testing, for example: Customer testimonial as a case study and also in video; Image carousel and static image, vertical video, etc.- Interaction with other areas: Content Marketing, Sales, Sales Operations and Sales Engagement.- Training in pre-sales team processes and meeting the target in the first quarter (3Q/21).- Understanding the journey of potential customers and mapping opportunities.- Assistance in building a dashboard with metrics and analysis for decision making.- Alignment of the team with the Sales team; Alignment of strategies and targets for 2022.- In 2021 we had a result of 862 Leads -> 168 MQL leads -> 25 new customers.

Responsible for the marketing strategy of the commercial team, including a comprehensive plan to generate demand and build preference in campaigns, brand content, launches and partnerships for the ridesharing business.• Inbounds lead strategy generated directly with a global team (Madrid) - definition of the ideal customer profile and monitoring of campaign performance.• Monitor exponential growth, understanding the journey of B2B customers in order to enhance LTV and decrease Churn.• Monitor digital campaigns using Google Ads and Analytics tools and calculate CAC and maximize ROI.• Communication with B2B customers in order to strengthen the Cabify for Business brand and present product improvements.• Together with the Head of B2B, find marketing actions with the objective of improving the construction of the brand, strengthening partnerships and our communications.

Generation of demand for new businesses, applying several contact channels in order to understand the business scenario of companies and propose solutions that meet customer demands.• Responsible for understanding the needs of the potential customer and presenting Cabify's product in depth.• Presentation, negotiation and closing of B2B customers• Research by mining and use of Linkedin Sales Navigator and Ramper tools to prospect customers• Monitoring of micro-activity management to reinforce points to improve and increase the productivity of the team as a whole• Training on pre-sales team processes (SDR) for new members• Report of the month closing to the commercial manager with reports made by Sales Force• Responsible for controlling payments from suppliers of the commercial team

Performance in financial support; Direct assistance to the Financial Manager; Daily routines related to accounts payable, advance for projects, reimbursement for employees and control of accountability; Feeding spreadsheets related to financial controls; Realization and control of supplier registration and Shipping control; Support to the accounting and auditing area at closing

Financial / administrative intern at Mutato - Assist in financial routines linked to audiovisual production. Assist in administrative processes and routines. Assist in the generation and control of payments. Assist in the generation and control of supplier and customer records. Assist in the control of received and sent documents.