Lucas Hideki M. Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

• Strategic management of Samsung's digital campaigns, focusing on Digital Trade (retail) and O2O (physical stores);
• Project management with focus on Data, SEO and Planning;
• Management and strategic alignment of media investment focused on sales performance and offline traffic;
• Conducting performance presentations and results analysis;
• Action plan development and process optimization;
• Captation of strategic partnerships and innovative solutions for digital performance;2022 results overview:31% increase in revenue with 32% higher ROI on media campaigns (YoY)

• Strategic monitoring of digital campaigns with focus on Digital Trade (retail)
• Strategic monitoring of digital campaigns with focus on O2O (Samsung physical stores)
• Monitoring the project execution with focus on Data, SEO and Planning
• Analysis and presentation of results
• Action plan definition and process optimization
• Strategic allocation of campaign investments focusing on sales generation / revenue (ROAS goal)

Project Management Fullstack (PMF) Green Belt Lean Six Sigma | Power BI | Scrum Master | BPMn | Excel | Minitab.Empresa: Santa Cruz (distribuidora)Project: Logistics cost reduced to 10% of sales. Results: Logistics cost reduced to 9% of sales, after improvements applied, with annual forecast profits of R$ 327k.Highest Impact Project Award.

• Construction of the planning and schedule of actions and projects;
• Design and oversee the production of digital campaign pieces for prospecting and/or institutional campaigns;
• Brifare and monitor the production of materials and content for ToFu, MoFu and BoFu;
• Responsible for structuring the Inbound and Performance scope of the area, defining suppliers and scoping deliveries;
• Responsible for the management and operation of Inbound tools RDSM and Sharpspring

• Design and oversee the production of on and off campaign pieces for prospecting and/or institutional campaigns;
• Support/execute the execution of prospection or institutional events/sponsorships: Vtex Day, E-commerce Brazil Forum.
• Plan/Execute and manage projects to produce cases to be submitted to awards in the Mkt and Advertising segment: ABEMD, Effie Latam, Festival of Media, The Drum Awards, ADVB, Microsoft Advertising Awards, etc.
• Support/execute annual schedule of institutional actions;
• Act as a branding alignment agent, guiding other collaborators and areas as to the use of terms, expressions and graphic elements with the objective of activating the brand (verbal and visual scope) and guaranteeing.
• Support the construction of the company's performance analysis for the last 10 years: CAC, LTV, Cohort, etc.

• Assist in building digital campaign analysis and reports using Google Analytics and Microsoft Power BI tools;
• Assist in developing media plan with focus on performance;
• Assist in the development of monthly Forecast, with the construction of goal projections and budget distribution per media/digital channel and/or product;
• Assist in the operation of digital media campaigns using the Google Ads tool;
• Conduct alignment meetings and presentation of results;

Degree, Marketing

Technician, Business Administration