As Product Design Lead, I organized and structured the entire Insurance Product Design area at Itaú, establishing design rituals and activities: design critiques, design reviews, design sprints, dynamics, dailys, one-on-one, usability tests, mapping of journeys, etc., as well as the definition of all deliverables in each triple diamond process.Reconnected the designers with Itaú's design directives (use of Itaú Design Language - IDL, impeccable journeys, sum and svm), followed all… Show more As Product Design Lead, I organized and structured the entire Insurance Product Design area at Itaú, establishing design rituals and activities: design critiques, design reviews, design sprints, dynamics, dailys, one-on-one, usability tests, mapping of journeys, etc., as well as the definition of all deliverables in each triple diamond process.Reconnected the designers with Itaú's design directives (use of Itaú Design Language - IDL, impeccable journeys, sum and svm), followed all deliveries, directing, questioning and reviewing all journeys.Coordinated deadlines and needs for all 25 squads that required Product Design service, negotiating, allocating and prioritizing activities, managing budget and headcount: I grew our team from 12 product designers to 16, proving the need for scalability.Managed strategic design projects such as Strategic Context (reformulation of all insurance products from the customer's perspective), Protected Transaction at PIX, Auto Fleet, PIC and CAP, Visioning of New Journeys, etc., which positively impacted the business area.During this time, following the community’s OKRs and KPIs, we exceeded our target by 120% in consecutive years.I was a facilitator in various dynamics with the areas of design, business and IT, working from directors, superintendents, gpm's to pm's and developers.I made executive presentations, being succinct and objective to optimize time and gain the attention of viewers.I also carried out career management for Itubers for both professional and personal development, whose management generated 4 promotions for excellent performance and 3 PRAD winners (Itaú's high performance and performance program). Show less

In the role of Product Design Lead, I was responsible for Ituran's app, website, e-commerce and products. Managed an interdisciplinary team with IOS and Android developers, QA, Front End and Designers.Implementation of the ux design culture and improvement of success metrics: app activation, NPS, Churn, complaints at the call center, etc. as well as the importance of design aimed at people with disabilities (PWD).Developed Ituran's Design System and restyled the application… Show more In the role of Product Design Lead, I was responsible for Ituran's app, website, e-commerce and products. Managed an interdisciplinary team with IOS and Android developers, QA, Front End and Designers.Implementation of the ux design culture and improvement of success metrics: app activation, NPS, Churn, complaints at the call center, etc. as well as the importance of design aimed at people with disabilities (PWD).Developed Ituran's Design System and restyled the application, website and e-commerce.Establishing partnerships with marketing and IT to facilitate the implementation of learnings through research with our customers as well as the usability culture, proving the ability of usability design to positively impact businesses.Coordinated design dynamics, usability tests and research with our users.Implementing recurring agendas to exchange experiences and learnings with designers that were shared in the business and technology areas as a way of evangelizing design culture.Every month I held an executive presentation with the CEO and the executive board to show the roadmap and achievements of our area, aligning expectations and defining roles.Carried out career management for designers, establishing objectives and development goals. Show less

As a Product Design Specialist, I was responsible for the entire user experience in the Journey, Retention and Insurance Contracting squads.Developed, together with the design and marketing team, the Pravaler design system as well as the visual readjustment after the brand's rebranding.Analyzed and proposed improvements to the conversational decision-making telephone interactive voice response (IVR).Carried out dynamics as a facilitator, conducted usability tests… Show more As a Product Design Specialist, I was responsible for the entire user experience in the Journey, Retention and Insurance Contracting squads.Developed, together with the design and marketing team, the Pravaler design system as well as the visual readjustment after the brand's rebranding.Analyzed and proposed improvements to the conversational decision-making telephone interactive voice response (IVR).Carried out dynamics as a facilitator, conducted usability tests, carried out research with users, mapped journeys, analyzed conversion funnels, developed landing pages to capture leads, carried out A/B tests for growth, etc.Developed end-to-end, together with the business area, the PagPravaler product that provided credit to help parents with education expenses in 4 weeks.Helped the development of juniors at the beginning of their Product Design career. Show less

I led the design team of the S2M Santander Project (Speed ​​to Market) implementing a data analysis platform through dashboards with KPIs, providing real-time consultations for the CIO.For this project, we developed a specific Design System, used on large, high-resolution screens.Together with the business and design team, I developed all of Santander's ATM journeys.Managed 5 squads with their respective designers, of all user experience deliverables.Coordinated… Show more I led the design team of the S2M Santander Project (Speed ​​to Market) implementing a data analysis platform through dashboards with KPIs, providing real-time consultations for the CIO.For this project, we developed a specific Design System, used on large, high-resolution screens.Together with the business and design team, I developed all of Santander's ATM journeys.Managed 5 squads with their respective designers, of all user experience deliverables.Coordinated recurring agendas to discuss improvements in our processes, experiences, prototyping, etc. Show less

IX design coordinationPeople managementDemand prioritizingBriefing and follow-up with advertising agenciesStyle guides managementMonitoring and management front end development (screenaccuracy)Quality front end managementAgile Prototyping with design thinkingDesign thinking session leadingRapid prototyping: scratch prototyping, paper prototyping,low/ high fidelity wireframesPrototyping of systems, landing pages, mobile, portals and… Show more IX design coordinationPeople managementDemand prioritizingBriefing and follow-up with advertising agenciesStyle guides managementMonitoring and management front end development (screenaccuracy)Quality front end managementAgile Prototyping with design thinkingDesign thinking session leadingRapid prototyping: scratch prototyping, paper prototyping,low/ high fidelity wireframesPrototyping of systems, landing pages, mobile, portals and IoT(interface and navigation)Web/ graphic designer (websites, hotsites, IoT and mobile systems)Users' journey definitionA/ B testingContinuous improvement with users, designers and developers (validation and feedback) Show less

Enterprise focused on games development for educational purposes.

Paintball / Airsoft equipment and accessories company.

Ux Designer (sites, hot sites, web systems and mobile systems interface development)Graphic designerSystems interface prototyping (interface understanding and navigation)People and teams managementMarketing campaignsCommunication / web marketingInstitutional designProgramming html, css, action script, html5, jQuery

Designer web (sites, hot sites, web systems and mobile)Graphic designerSystems interface prototypingMarketing campaignsCommunication / web marketing

Account management and partnershipsOutsourcing Management and Pre-salingNew business prospecting and commercial proposals planningStrategic Business Plan developmentStrong client relationship

Account management and partnershipsBusiness contactOutsourcing ManagementPre-salesNew business prospection and commercial proposals planningAnalysis and development of business planClient relationshipPeople managementProjects avaliabilityGoals and ProfitabilityResearch and market analysisAnalysis and development of IT infrastructureAnalysis and development of web products and servicesCommercialization of solutions in IT securityPlanning… Show more Account management and partnershipsBusiness contactOutsourcing ManagementPre-salesNew business prospection and commercial proposals planningAnalysis and development of business planClient relationshipPeople managementProjects avaliabilityGoals and ProfitabilityResearch and market analysisAnalysis and development of IT infrastructureAnalysis and development of web products and servicesCommercialization of solutions in IT securityPlanning, development and coordination of IT ProjectsCoordination, organization and personal development Show less

Designer web (sites, hot sites, web systems)Graphic designerMarketing campaignsCommunication / web marketingInstitutional designProgramming html, css and jQuery

Design and development of Product Development Info Center - CIDP (2000 Ericsson Improvement Award winning )Portal content managementNew web technologies researchWeb services configurationDepartment communication coordinator (online/ offline media)Electronic documentation managementInformation workflow managementFuturus Project (web school for needy people)

Websites, hotsites, banners and portals design and creationGraphic designerMultimedia projectsNew technologies researcherMarketing campaigns (online/ offline)