Hello! I'm Lucas, a 31-year-old professional with dual Brazilian and Swiss nationality and six years of experience in the technology sector. I specialize in Paid Media, leveraging my background in economics to develop and implement effective marketing strategies that deliver measurable results.- Paid Advertising Management: Design, implement and optimize paid advertising campaigns.- Campaign Strategy: Develop effective paid media strategies aligned with client objectives and industry best practices.- Performance Analysis: Monitor and analyze campaign performance, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant metrics. Adjusting campaigns to maximize ROI. - Budget Management: Manage ad budgets to ensure optimal allocation and performance. - Keyword Research: Conduct thorough keyword research and selection to drive targeted traffic and achieve campaign goals. - Ad Creative: Collaborate with creative teams to ensure ad creatives align with campaign objectives and best practices. - A/B Testing: Conduct comprehensive A/B testing to optimize website performance and enhance user engagement, significantly improving key performance indicators.- Conversion-driven: Implement tags, events, and conversions utilizing Google Tag Manager to optimize website functionality and enhance user interaction analytics.- Data Analysis: Implement and conduct comprehensive data analysis using GA4, Looker Studio, and various CRMs, including Hubspot, Mixpanel, and Wix, generating actionable insights and driving business strategies.- Client Communication: Maintain regular communication with clients to provide updates on campaign performance, recommendations, and insights. - Stay Updated: Stay informed about industry trends, algorithm changes, and new advertising features to ensure cutting-edge and effective campaigns. I am skilled in detailing, executing, and reporting marketing campaigns with high autonomy and organization. My strong analytical skills enable me to assess campaign performance and make data-driven decisions. Advanced in English and Spanish, I also possess native proficiency in Portuguese.Due to my extensive background working, I can bring intelligence to the business and a 360 view of work.Digital Marketing Tools:- Google Ads / Meta Ads / Twitter Ads / Reddit Ads / Bing Ads / Linkedin Ads- Keyword Planner / Ahrefs / Semrush / Spyfu- GA4 / LookerStudio / Hubspot / Mixpanel / Wix- Google Tag Manager- Google Sheets / Excel- Slack / Trello / Clickup- Chat GPT