Teaching Assistant of graduate course(Data visualize and analysis).

Core Responsibility: Design the advertising delivery platform for Tencent game overseas promotion.Achievements： Three Projects (Creative Intelligence Analysis, Manage Ads Interface-Reconstruction, Twitter Advertising design) went into developing status.• Manage Ads Interface-Reconstruction：【Product Overview】：Provide the ability to flexibly aggregate data (including attributive data from different channels) and data analysis capabilities. It largely improved the efficiency of Ad’s performance data analysis. 【Product Design】：A. Ad data breakdowns. B. Trend chart comparison of campaigns.• Creative Intelligence Analysis：【Product Overview】：Provide advertising creative information about popular games. Combined with video label analysis, provide tag granularity analysis of creative. It largely increased the CTR when building the campaign in cold start status. 【Product Design】：A. Detailed data presentation. B. Tag analysis insight.• Twitter ads ability integrating design：【Product Overview】：Expanded the delivery media channel for advertising delivery platform. The ability of customizing audience and attribution analysis are provided, which largely increased the accuracy of targeting the right audience. 【Product Design】：A. Media source expansion. B. Channel attribution analysis. C. Intelligent audience builder.

Core Responsibility: Build the website which is used for TikTok Ads Management.• Completed three major projects and committed over 20000 lines of significant codes during the internship. Highly exceeded the expectations and received a return offer. Used Hack and Node.js(koa2) in backend and Vue.js + TypeScript in frontend.• Implemented the TikTok Ads Management Platform that helps advertisers manage Ads campaigns, whose DAU is 300k. Displayed the history page when user come back by using VUE-Router, local storage and session storage, which greatly improve the usability, accessibility and interaction experience.• Implemented 10 dynamic visualization graphs which shows the Ad performance in real time by using Echarts, Rich Text and CSS. Besides, it used Web-socket to update data every 3s without refresh the page, which largely improves the efficiency and interaction experience of Ad management.• Implemented an automatic permission verification system for Ad’s owners to control the access permission of advertising optimizers by using VUE-Router and Axios. The tool is used by 30k users and the project largely reduces the management workload of the Ad’s owner.• Wrote 1000 lines of codes to implement an object which could use the URL for component communication by using VUE-Router. This object has largely increased the coding efficiency for SDEs and improve.