-Development, implementation, and evaluation of marketing campaigns including but not limited to trade shows, website design, e-mail, social media, rewards program, merchandising-Annual forecasting of sales and gross-profit plans; projecting expected parts and service sales volume and profits of existing and new clients-Identifies marketing opportunities by understanding customer purchase patterns and needs. -Define market share of all major manufacture's and competitor's. Identify weaknesses of competitor and implement marketing campaign to target opportunity.-Manage marketing and advertising budget; Pay-Per-Click, Ad Words, Search Engine Optimization (SEO), Search Engine Management (SEM)-Implement Content Marketing within E-Mail Campaign, Internal "Silent Salesman" Dealer TV, Social Media, and Print-eCommerce development and design; Parts, Services, and Sales-Accomplishes marketing and organization mission within company values; Excellence-Family-Integrity-Teamwork