"The Biggest Communication Problem Is We Don't Listen To Understand, We Listen To Reply."As chief my roles and responsibilities include day to day operations of People, Systems, Processes, Strategy, Web Analytics, HR, BD, Web and Marketing. My focus of any business is in two parts on a macro and micro scale. Analyzing what tools are needed for the business to succeed (cybernetics), and giving the tools and processes to others in the organization to complete the task (organism). I'm a believer that businesses must exist like a cybernetic organism using both the best human processes and machine power to deliver the best product or service. I have the ability to understand both sides and deliver an optimized process and systems flow leading to successful companies.