Marketing Tech & Analytics Manager
CurrentResponsible to drive Marketing’s data strategy, modernizing the existing tools/technology, and implementing new ways of working.Developed data pipelines and automations contributing to the consolidation of reports and the elimination of manual tasks.Led campaign performance reporting efforts, training cross-functional teams to enhance data literacy.Drove adoption of analytics tools and social media platforms.Managed a team of data analysts, stimulating performance and cultivating a culture of best practices. Responsible for integrating Generative AI to drive innovation and efficiency across marketing activities.