Lucas Sunda Email & Phone Number

Los Angeles, California, United States

• Oversee content creation and distribution for 6 distinct YouTube channels (Food Network, TLC, SHOWTIME, 90 Day Fiancé, OWN Network, J.P. Morgan - 18.4M followers), growing the combined subscriber base by 839K with one channel achieving a 123% growth rate year-over-year. • Increased revenue by 13%, generating $2.36M in profit across 4 accounts.• Created over 500 original pieces of content and optimized over 1200 videos for YouTube, Facebook, and TikTok, receiving 679M views across all channels. • Direct a cross-functional team of 5 editors and 4 assistants, ensuring seamless content delivery and smooth execution of day-to-day operations across all accounts.• Boosted channel views and engagement by 25% through continuous monitoring of industry trends and utilizing analytics tools to help inform strategic channel decisions on content creation, copywriting thumbnails, and SEO/metadata.• Assist in presenting comprehensive monthly reports to clients and internal partners, providing detailed analysis of key metrics (KPIs), content performance, and channel insights. Little Dot Studios is an award-winning digital content agency and media network,specializing in creating meaningful connections between premium content and digitalaudiences.

Sierra Madre, Ca

• Conceptualized and developed integrated advertising content for various mediums, including social media branding, product packaging, posters, apparel, and business cards.• Worked closely with 60+ clients with an average following of 50,000 to develop and design material increasing their engagement, brand awareness and improving their visual identity. • Consulted with brands on how to best implement my designs into their social media strategy.

Santa Monica, California, United States

• Coordinated and facilitated multiple projects for major accounts including Honda, Spectrum TV, ampm, and Farmer’s Insurance, working on both digital ads and traditional commercial spots.• Created purchase orders, estimates, and schedules, facilitating smooth collaboration between internal teams and external production units.• Worked closely with the creative team overseeing storyboards, scripts, rough cuts, and managed post-production to ensure alignment with brand messaging and campaign goals for over 30 ongoing and future projects.• Spearheaded an initiative at RPA for more diversity within production hiring, creating a fully comprehensive way to track and monitor this within the company.

Irvine, Ca

• Launched and managed all social media platforms (Instagram, Twitter, Facebook, LinkedIn) by creating content and engaging with followers, driving audience growth to 3,100 followers on Instagram and 4,100 followers on Twitter.• Managed social media advertising campaigns for articles, podcasts, and social posts, optimizing targeting and ad creative, increasing our click-through rate (CTR) by 64%.• Improved SEO for articles by revising our metadata and implementing inbound and outbound hyperlinks, increasing article traffic to over 9,000 views. • Wrote and edited articles, edited videos and created graphics for all social media platforms and our website. • Researched high-performing influencers for business partnerships, establishing over 40 brand relationships.

Orange, Ca

• Create promotional campaigns for all our various events and fundraisers driving a 33% increase in applications• Collaborate with the digital design team to produce marketing content such as promotional videos as well as social media content • Build our presence as a professional organization by semesterly branding campaigns through business cards, flyers, and outreach methods, growing our active membership from 71 to 112 members

Orange, Ca

- Lead and collaborated with a team to produce various t-shirt designs.- Held and facilitated multiple team meetings.- Performed creative work to create the t-shirt designs - Produced over 120 shirts.

Orange, Ca

• A fully functioning student-led Advertising Agency developing and creating advertising elements of a campaign for a real-world client: Adobe• Involved in research and strategy on how to most effectively reach our target audience creatively and through the best media channels • Plan and strategize to achieve campaign objectives to raise unaided awareness, be in the top three of SOV for earned media and drive 50,000 website visits to Adobe.com and Advertising Cloud• Develop all the creative assets for the campaign including ads, mock-ups, infographics, brand video, and our final plans book • Collaborate with all team departments including Strategy, Media, and Creative Concept to conceptualize a targeted and strategically aligned campaign for our real-world client: Adobe

Irvine, Ca

• Researched high performing influencers for business partnerships establishing over 40 brand relationships• Managed content, clients, budgets, and scheduling with Microsoft Excel• Assisted in creating and presenting over 30 pitch decks

Arcadia/Padadena

● Worked in customer service.● Participated in food drives by helping package and distribute food.● Strengthened my communications skills as I had to work with so many different people.● Built rapport and relationships with many clients and co-workers over the years.

Bachelors Of Arts, Public Relations And Advertising

Bachelors Of Arts, Public Relations & Advertising