Lucas Tan Email & Phone Number

Singapore

Espoo, Uusimaa, Fi

Sg

Brand & Marketing Lead for B2C and B2B in the APAC region for GROHE Germany: Strategy, Campaigns, Social & Digital engagement (B2B/B2C), Internal & External Communications, Sales and Product management support, Partnerships and Events, Sustainability communications and awareness

Shinagawa, Tokyo, Jp

APAC B2B brand marketing and engagement lead for LIXIL Water Technology power brands - American Standard, GROHE and INAX. Internal and external brand communications and PR, Sales and marketing support and reference tools development, Digital and Social Media engagement, industry award partnerships. Sponsorship and events management.

Sg

Category and Brand lead for the launch of the DXV luxury bathroom brand in Asia. End-to-end project management encompassing a broad range of marketing and product management responsibilities from GTM strategy & communications, brand development, NPD process management, supply chain process establishment, distribution legal framework, to vendor relationship management.

Marketing and Brand Strategy leader for Olympus consumer imaging products in the APAC region covering Australia/NZ, Singapore, Malaysia, Thailand, Hong Kong, Korea, Vietnam, Indonesia, India, and Pakistan. Headed a regional team focused on strategic brand development and alignment. - Strategy- APAC public relations lead- Internal & external communications- Digital/Social marketing strategy alignment and analysis - Regional campaign planning and management- In-house creative content and design - Online based education- Global marketing leadership group member

Led a multi-skilled internal marketing and communications team for Olympus imaging products in Australia and New Zealand. High points include the hugely successful launch of the Olympus OM-D brand in Australia - the halo marque of Olympus mirrorless cameras that became the country's no.1 category brand with more than 50% market share, pioneering e-commerce, running in-house PR which significantly strengthened media relations and brand cut-through, and produced world-class content and collateral that have been deployed globally. - Communications & PR- Campaign planning & management- Digital & Social Marketing - Event management & Sponsorships - Web and E-Commerce management- In-house design and production of content and collateral- CSR programming- Channel education- Product development

Responsible for professional brand and business development. I initiated the Olympus E-PRO support service for professional photographers in Australia, established industry association ties, and launched the RMIT-Olympus scholarship program. Key media spokesperson and relationship builder for the brand. Secured the largest single-customer B2B channel contract for pro SLR.- Business development (pro channel & B2B sales marketing)- PR spokesperson- Channel & Internal education- Content creator (PR, Web, Direct Marketing)- Product development

A key member of the marketing team, I was Olympus' SLR brand evangelist and educator in Australia and New Zealand. Product knowledge and copy go-to person for marketing/sales communications, media engagement and consumer activities. Implemented an upskilling program that significantly boosted the confidence of our account team to communicate and engage with retailers. Had much success in developing brand awareness through programmatic nationwide training with CE and Photo retail channel partners.- Brand Evangelism & Channel relations- Channel & Internal education- PR & Communications support- Media spokesperson- Product development- Content creation

Singapore, Sg

Fashion editorials and personality profiles for Her World magazine.

Knowledge leader, educator and brand evangelist in Asia-Pacific and the Middle East for Olympus SLR imaging products. Keynote speaker at numerous product launches and consumer events. This multi-faceted contract role with regional exposure helped me develop a strong ability to engage with and influence consumers, industry groups, and the media. - Channel education- Industry expert trainer APAC (internal/external)- Product spokesperson- PR & Communications support- Product development

Laurieston, Gb

The many years of working with creative agencies and media publications nurtured in me a strong design sensibility. My experience working with some of the best industry professionals has equipped me with creative direction, copy writing and content production skills that have served me well in my latter career as a marketing leader with a keen ability to lead in-house design and production.- Commercial photography: Architecture, Fashion Editorials, Personality & Celebrity portraiture