Lucas Ferrer Email & Phone Number

Florida

-Employ strategies for organic lead generation and PPC campaigns-Determine back-linking opportunities-Implementation of on and off site SEO (search engine optimization) as well as utilizing analytical software to track effectiveness of marketing methods. -Prepare social media plans to engage and effectively communicate with customers-Manage web design and page layouts to maximize lead generation and prospect retention.-Manage E-mail marketing campaignsClient Highlights:Assessment Technologies: SEO and Paid Ad Management -Increased organic traffic 119% in 8 months (compared to previous year)-Increased organic traffic conversions 186% in 8 months (compared to previous year)-Increased organic keyword rankings 45% in 8 monthsCrossFit Saved: SEO and page copy-Increased organic visibility 285% in 3 monthsDoglando- SEO and page copy-1st page Google ranking for over 10 non-branded keywordsSpringtree Media Group- Website Architecture & A/B testing-Increased customer inquiries an average of 600%Sunshine State Sports Club- SEO-Increased revenue over 25% in two months1822 Fitness- SEO-Increased organic visits over 45% within two months

Winter Springs, Fl

Created Internet marketing strategy for national brand and individual locationsDeveloped email drip strategy and campaign for corporate and each locationOversaw complete website redesignIncreased organic keywords rankings 82% from 795 to 1898Increased organic traffic to the site 48% year over year

Orlando, Florida Area

-Develop SEO strategies and oversee the day-to-day management of SEO initiatives-Audit sites on on-going basis and pro-actively offer recommendations for improving performance-Develop and manage link-building, content creation and blogger out-reach strategies-Create new on-site content as well as content for partners and blogger outreach initiatives-Track, analyze and report organic search performance -- from internal and external link audits to SERPs to organic site traffic and conversions-Stay abreast of the latest SEO developments and search engine trends

Orlando, Florida Area

Provide keyword research, copy optimization, on-page and off-page search engine optimization, social media optimization and linking strategies – to drive traffic and increase the visibility of client websites in all relevant search engines.- Audit client websites and provide actionable strategic recommendations, to ensure maximum search engine visibility and traffic conversion.- Track and report on website performance metrics utilizing Google Analytics, Urchin, and additional SEO reporting and measurement platforms.- Research search engine algorithms and techniques to stay current on SEO trends and best practices, and apply knowledge to all client deliverables.- Partner with the copywriting team, production team, account management team, project management team and other internal partners, to ensure holistic development and implementation of SEO projects.- Interact directly with clients through both written and spoken communication, displaying knowledgeable confidence and skilled expertise.

Miami, Fl & Los Angeles, Ca

Creative Assistant- Jemica Enterprises Inc. (2005-2007)Production Assistant- "Eres” (Pilot) Spanish Soap Opera (2008)Executive Assistant- VH1-Real and Chance: The Legend Hunters (2010)Production Assistant- MSN- Best of Miami Webisodes (2010)Undercover Agent- Motion Picture Association of America (2010-2011)

Miami Lakes, Fl

Managed small team of employees.Explored Google Analytics to determine best strategies for future sales efforts.Created competitive analysis to establish potential growth opportunities.Presented reports to upper management.

Franklin, Tn

Responsible for the coordination, management, and successful implementation of events and activities with attendance as high as 8,000. Created sophisticated production and audio designs for shows, concerts and events.Updated and managed production rental website using HTML and was responsible for increasing website traffic 68% in three months using Search Engine Optimization (SEO) Generated an increase of 20% revenue in six months.Developed and maintained professional relationships with artists, patrons and customers

Orlando, Florida Area

Ensured strategic advertising and marketing. Developed marketing strategies that lead to over $100 Million in sales in opening weekend.Maintained and promoted inter-department cooperation between Web services and marketing for creating buyer follow-up systems. Created innovative marketing strategies such as marketing plans, project analysis, and demographic research to fulfill marketing needs. Responsible for preparing and submitting marketing reports and analysis to company officials, owners and developers.Mananged CRM database and lead disbursement.Managed/Coached team of sales professionals.Used Google analytics to determine most effective marketing solutions.Managed team of sales professionals.

Master'S Degree, Internet Marketing, 3.6

Advanced Search Engine Optimization (SEO) Advanced Web Analytics Internet Public Relations Brand Development Website Usability Testing.

Florida Real Estate Licensee, Real Estate

Bs, Marketing

Activities and Societies: Phi Beta Lambda, Baseball Team, Soccer Team, Yearbook

Education record