Marketing Manager
* Lead a multidisciplinary team consisting of social media, SEO, PPC, content, and growth hacking analysts.* Develop digital marketing strategies with a focus on content to achieve strategic goals.* Set and monitor goals in collaboration with teams.* Manage deadlines and deliver specific metrics and KPIs for each campaign.* Conduct competitor research and analyze benchmarks.* Define target audiences and personas for agency clients.* Selecte ideal channels, publication frequency, and content distribution for clients.* Create and manage editorial calendars, monitor posts on clients' social networks.* Adjust strategies based on performance analysis.* Analyze and create comprehensive reports on performance indicators, engagement, and performance.* Develope compelling narratives for sales and content.* Oversee design and copywriting.* Manage relationship channels and marketing automation tools.* Work with high-profile clients such as Grupo Educacional Cruzeiro do Sul, SEBRAE-PR, Ministério Público de Santa Catarina, and others.